What are the responsibilities and job description for the Marketing Manager position at Alpha Residential?
Alpha Residential (Alpha) is a fast-paced, growing real estate firm looking for a Marketing Manager. The Marketing Manager will work within the Marketing & Creative team to deliver in-house marketing and leasing support to our properties. This role is ideal for a high-performing marketer ready to take ownership of property marketing campaigns and grow into a Senior Marketing Manager position. This position is ideally based at our Corporate Headquarters in Pittsburgh, PA, but we will consider Nashville, TN, or Houston, TX for the right candidate.Responsibilities include, but are not limited to:Develop and execute creative marketing and digital advertising plans, social media content, performance marketing initiatives, and integrated campaigns that generate leads to grow digital traffic and lease salesSupport the development and execution of property marketing strategies and programs that align with the property's financial performance goalsCollaborate with the design team to produce visually appealing property-branded content and maintain creative consistency across materialsPartner with leasing consultants on effective advertising and sales tactics, providing marketing support to properties as neededManage digital assets, including property websites, community photography, virtual tours, and videography to differentiate and promote Alpha's apartment communitiesConduct onsite leasing analyses focused on marketing and advertising tactics that impact traffic flow, including promotional materials, creative communication collateral, curb appeal, and modelsMonitor and maintain online reputation for Alpha's communities, review customer experience survey trends, and collaborate with property teams on improvement opportunitiesTrack local and regional market trends and economic conditions that may impact occupancy and leasing effectivenessMeasure, analyze, and report performance of digital marketing campaigns against goals (ROI and KPIs), presenting results and recommendations to marketing leadershipSupport due diligence marketing activities for new property acquisitions, including go-to-market plans and budget recommendationsCoordinate with vendors and sponsorship partners related to property marketing activitiesPerform other duties as assignedThe right candidate is:Experienced in Multifamily/Residential Real Estate Marketing or Hospitality MarketingComfortable with multi-tasking in a fast-paced, entrepreneurial environmentA self-starter with a roll-up-your-sleeves-and-figure-it-out spirit who can recommend and initiate projects with minimal directionA creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintaining brand elevationKnowledgeable in web/digital media with strategic thinking ability and a grasp of project management fundamentalsComfortable with ambiguity and experienced in developing and implementing new approaches and processesProficient with multiple marketing tools and able to execute campaigns from concept to completionAble to think critically and exercise independent judgment and discretionCommitted to completing all work in an ethical and professional mannerPreferred Qualifications:Bachelor's degree in business, marketing, communications, or related field3 years of professional experience in Multifamily/Residential Real Estate Marketing or Hospitality Marketing2-4 years of experience handling various marketing responsibilities including new construction, lease-up, renovated properties, student housing, and conventional2 years of professional experience managing digital marketing channels, preferably for a real estate, lifestyle, or hospitality brandExperience in SEO/SEM, social media, email marketing, outreach marketing, and other tacticsProficient with MS Office Suite, email marketing platforms, CRM software, property management software, and online reputation platformsFamiliar with web analytics platforms such as Google Analytics and Google Tag ManagerExperience writing creative briefs to ensure teams have the necessary information to achieve campaign objectives and KPIsFamiliarity with RealPage OneSite is a plusGoogle Ads, Microsoft Ads, or Facebook Blueprint certification is a plusMust be able to travel up to 25% of their time to support onsite marketing and leasing teamsThis role offers a clear path to Senior Marketing Manager for high performers who demonstrate leadership capabilities and strategic marketing expertise.LEARN MORE! For more information on Alpha Residential, visit our website: www.alpharesidential.com
Salary : $70,000 - $100,000