Digital Marketing & Media Relations Internship

Position Summary:

Alpha Media is seeking a Digital Marketing & Media Relations Intern who is passionate about public relations, advertising, and strategic communications. This position provides immersive, real-world exposure to integrated marketing campaigns, media promotions, live event coordination, and social media engagement. You’ll gain practical training in both the creative and strategic aspects of modern media, under the mentorship of professionals in sales, programming, promotions, and digital content. This position is for Summer 2025 and academic credit only.

Key Responsibilities:

• Assist in creating and managing multimedia advertising campaigns for clients and events.
• Support digital marketing strategies, including SEO/SEM, social media outreach, email campaigns, and programmatic ad placement (e.g., OTT/CTV, streaming audio).
• Coordinate and produce branded content and promotional material using Adobe InDesign, Photoshop, and Canva.
• Write and distribute press releases, promotional copy, and public service announcements.
• Track and analyze campaign performance using digital analytics tools; report findings and make improvement recommendations.
• Collaborate with programming and promotions teams on music curation, event coverage, and interactive audience features.
• Participate in the planning and execution of live broadcasts and promotional events (on-site or virtually), including setup, listener engagement, and post-event analysis.
• Conduct interviews, contribute to on-air segments, and support podcast/digital content production as needed.
• Engage audiences through social media by posting compelling content, moderating interaction, and increasing follower reach across all platforms.
• Sit in on sales and strategy meetings; assist in creating client presentations and media kits.
• Contribute to the development and execution of recruitment and community outreach campaigns.
  
  
  

Learning Objectives & Opportunities:

• Gain comprehensive experience in public relations, advertising, sales strategy, and digital campaign execution.
• Understand how to engage diverse audiences through media channels and analyze audience response data.
• Collaborate with cross-functional teams to develop real-world promotional campaigns.
• Strengthen your storytelling and visual design abilities while building a creative marketing portfolio.
• Learn how to measure campaign effectiveness and outline reporting strategies using current digital marketing metrics.
  
  
  

Preferred Qualifications:

• Currently pursuing or recently completed a degree in Public Relations, Mass Communications, Digital Media, Marketing, or a related field.
• Proven experience with social media management, content creation, and campaign strategy.
• Strong written and oral communication skills with a keen interest in media relations and storytelling.
• Demonstrated skill with Adobe Creative Suite (InDesign, Photoshop), Canva, and social analytics platforms.
• Ability to thrive independently and in team environments; proactive and adaptable to fast-paced workflows.
• Understanding of audience engagement techniques and recruitment strategies.
• Bonus: Familiarity with radio broadcast tools, music scheduling software (like RCS Selector), or event coordination.
  
  
  

Reporting & Support:

The intern will report to the Market Manager, Promotions Director, and Programming Consultant, and will receive mentorship from members of the Sales and Digital Content teams. Participation in team meetings, remote training sessions, and regular feedback discussions will be part of the internship experience.

Who we are:

Alpha Media is a diverse multimedia company that shares music, sports, and news content across various platforms. Alpha owns and operates over 200 live broadcast radio stations and digital properties across the United States. We believe in hiring top talent who are innovative and vibrant, and we strive to create progressive products and world-class events while building strong relationships in our communities. Additionally, our Alpha Digital division specializes in building custom audiences and implementing digital strategies such as web design, SEO/SEM, mobile, social media, video, OTT/CTV, and more to generate leads for businesses. We are committed to the "Live and Local" philosophy and approach clients' digital needs strategically to expand brand awareness and drive conversions.

Alpha values Integrity, a Can Do Attitude, Passion, Competitiveness, Creativity, and embraces that work can be FUN. If these qualities are important to you and you feel you check off the qualities we are looking for, apply now, and let's talk.

Alpha Media is an equal opportunity employer and participates in E-Verify.

If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or alpha.recruitment@alphamediausa.com and include your full name, contact information, and the accommodation needed to assist you with the application process.