Marketing Manager

Description

Role Overview

We’re seeking a dynamic Marketing Manager to help share the story of Alpert JFS through events, campaigns, and digital channels. This role blends communications, storytelling, and on-the-ground presence, attending events, capturing photos and video, and ensuring every campaign and program is communicated with clarity, warmth, and professionalism. Heavy focus on digital marketing experience and skills. 

You’ll work closely with Development, Programs, and Volunteers to craft engaging messaging, manage digital platforms, and oversee event-related communications from promotion to post-event recap.

Key Responsibilities

Event Communications & Storytelling

· Attend agency events to capture photos, videos, and live content for immediate and future use.

· Draft pre-event promotions, talking points, and scripts in collaboration with staff and leadership.

· Produce post-event communications (press releases, thank-you emails, social posts, web recaps).

· Collect client, volunteer, and donor stories to highlight the agency’s mission and impact.

Digital & Print Marketing

· Manage and update the agency website (WordPress); perform basic HTML edits as needed.

· Manage day-to-day content across email, website, and social media channels.

· Design and edit event flyers, social graphics, and collateral (Canva; Adobe Creative Suite a plus).

· Edit and produce short-form video content for web, social, and event recaps.

· Ensure brand consistency and accessibility across all communications.

Content & Media Relations

· Write and edit newsletters, donor updates, blog posts, and media pieces.

· Develop press releases and coordinate with local media outlets as needed.

· Maintain photo/video libraries and archive communications materials.

Collaboration & Support

· Partner with Development to align marketing with fundraising goals (appeals, events, donor recognition).

· Coordinate with Program Leads to showcase services and successes.

· Maintain an editorial calendar to ensure timely coverage of events, initiatives, and campaigns.

Requirements

Qualifications

· 3–5 years in digital marketing. 

· Strong writing, editing, and storytelling skills; able to adapt tone for different audiences.

· Comfortable attending events, taking photos/video, and engaging with community members.

· Proficiency with WordPress (including updates, plug-ins, and content management).

· Knowledge of basic HTML for formatting, embeds, and troubleshooting.

· Video editing skills (iMovie, Adobe Premiere Rush, or Final Cut Pro).

· Proficiency with Canva; Adobe Creative Suite a plus.

· Familiarity with social media platforms, email marketing tools, and CRM concepts.

· Agency background is helpful in this role. 

· Collaborative, flexible, and enthusiastic about the mission.