Marketing Director

SUMMARY: Oversee and manage the growth and development of the Marketing department including social, marketing events, copywriting, and PR.

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OVERVIEW

• Develop thoughtful leadership to guide and build the marketing department through education, mentorship, and hands-on learning.

• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies

• Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients

• Lead in collaboration product launch coordination with brand partners inclusive of launch to market strategy

• Proficient in knowledge of Hawaiian history, basic language, spelling, and usage.

• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective

• Research competitors to stay current with similar products or services on the market

COPY

• Lead in management of brand copywriter including:

• Weekly launch brief meetings

• Deadline management

• Brand voice alignment

• Copyediting

• Final asset deliverables

• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and grammar

• Helps create and source blog content that aligns with ALOHA goals and objectives on social media and Ecommerce

SOCIAL & PR

• Oversee Social Media team with social platform management, inclusive but not limited to:

• Customer experience

• Customer engagement

• Content planning

• Lead social team in developing and presenting monthly reporting and strategy

• Support social team with the management and growth of affiliate and influencer programs

• Manage social contractors inclusive but not limited to:

• Creating and managing independent contractor agreements

• Managing deliverable timelines and tracking

• Work closely with each brand partner, ambassador, and internal teams to ensure accurate brand representation and alignment

• Work directly with Public Relations contractors to identify and align on influencer and editor outreach and gifting

• Identify PR growth plan and opportunities

MARKETING EVENTS

• Oversee the coordination of marketing and community events, including logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral

• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs

• Oversee quarterly giveaway calendar ensuring alignment with overall marketing calendar and social initiatives

• Oversee yearly pop-up events and identify outbound opportunities

• Work with Regional Retail Manager to align on retail activations and promotions

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Job Type: Full-time

Salary: Up to $85,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Encinitas, CA 92024: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Remotely:

• Temporarily due to COVID-19