Senior Manager, Paid Social

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

Alo is seeking a Senior Manager, Paid Social to lead strategy, creative direction, and performance planning across our paid social channels—including Meta, TikTok, Pinterest, Snapchat etc. and other emerging platforms. We’re looking for someone with agency experience, strong creative instincts, and a deep understanding of how social content and platform strategy intersect to drive business results. The right candidate is proactive, collaborative, and comfortable turning insights into action—especially within the fashion, beauty, or lifestyle space. While this role is not hands-on in-platform, the ideal candidate brings deep channel expertise, knows how to optimize toward performance goals, and has led creative testing and data-driven planning across social ecosystems. This role reports into the Senior Director of Paid Growth Marketing and collaborates closely with our Director of Paid Creative Strategy, internal creative team, and external paid media agency partner.

RESPONSIBILITIES

• Own and evolve the paid social strategy across Meta, TikTok, Pinterest, Snapchat, etc. and other relevant platforms
• Provide strategic direction and feedback to external agency partners on campaign planning, audience targeting, and pacing
• Develop and maintain a rolling test-and-learn roadmap across paid social—including audience targeting, bidding strategies, placements, landing pages, ad formats, funnel sequencing, and offer/messaging strategy—to continuously drive performance and insights.
• Partner with creative strategy lead and creative team to deliver performance-optimized briefs and content, creative testing roadmap grounded in platform best practices
• Analyze campaign results and creative performance to drive insights and future planning
• Build and maintain strong relationships with platform ad partners to gain access to alpha/beta tests and emerging product opportunities
• Stay ahead of evolving platform capabilities, algorithm changes, and cultural trends to keep Alo’s strategy current and competitive
• Collaborate with paid team lead, Data, and Finance teams on budget pacing, and forecasts
• Partner across Search, programmatic, and CRM to align paid social with broader business goals
• Communicate results, trends, and insights clearly to internal stakeholders and leadership team
  
  

QUALIFICATIONS

• 6–8 years of professional paid social media experience, ideally in a mix of agency and high-growth in-house brand environments.
• Expert-level understanding of Meta, TikTok, Pinterest, Snapchat, Reddit, and how to leverage them across the funnel.
• Highly analytical, with the ability to interpret data and deliver actionable insights.
• Strong grasp of creative performance drivers, with ability to guide briefs and feedback for high-performing content.
• Demonstrated experience building and executing test plans, and cross-channel campaign strategies.
• Skilled communicator who can confidently lead external partners and internal cross-functional teams.
• Experience in fashion, beauty, or lifestyle verticals strongly preferred.
• Based in Los Angeles and able to work onsite 4 days a week full-time.
  
  

The base salary range for this position is $125,000-$135,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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