What are the responsibilities and job description for the Senior Director Mobile and Online Platforms position at Ally Financial?
General information
Career area
Deposits Products & Marketing
Work Location(s)
200 Dryden Road, PA, 2911 Lake Vista Drive, TX, 500 Woodward Avenue, MI, 601 S. Tryon Street, NC
Remote?
No
Ref #
22507
Posted Date
06-05-26
Working time
Full time
Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.
The Opportunity
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
In office role - Ally work locations are: Charlotte NC, Detroit MI, Dresher PA, or Lewisville TX
The Senior Director of Mobile & Online Banking Platforms is responsible for defining and delivering the bank’s digital channel strategy across mobile and web. This leader owns the end-to-end customer experience, ensuring seamless, secure, and intuitive interactions that drive engagement, retention, and growth.
This role sits at the intersection of product, technology, operations, and risk—leading cross-functional teams to modernize digital capabilities, accelerate innovation, and position digital channels as the primary interface for customer relationships. The Senior Director will also own the customer communication strategy across digital channels, including alerts, push notifications, and in-app messaging—ensuring timely, relevant, and personalized interactions that drive engagement and proactive servicing.
A key focus of the role is expanding self-service capabilities and improving digital containment, enabling customers to resolve issues quickly within mobile and online platforms. This includes reducing call center volume, increasing first-contact resolution through digital channels, and delivering clear, actionable communications that anticipate customer needs and minimize friction. The Senior Director will play a critical role in shaping the bank’s digital roadmap, leveraging data-driven insights, emerging technologies, and strategic partnerships to deliver best-in-class experiences.
The Work Itself
Strategy & Vision
- Define and execute a comprehensive strategy for mobile and online banking aligned to enterprise goals
- Establish digital channels as a primary driver of customer acquisition, engagement, and deepening
- Identify emerging trends, technologies, and partnerships to enhance competitive positioning
Product & Experience Leadership
- Own the end-to-end digital customer journey across onboarding, authentication, servicing, and money movement
- Drive continuous improvement in usability, speed, and personalization across platforms
- Champion a customer-first mindset, with a focus on intuitive design and frictionless experiences
Engineering & Delivery Partnership
- Partner with Technology to deliver scalable, resilient, and high-performing platforms
- Oversee roadmap execution, release management, and platform stability (uptime, latency, performance)
- Lead modernization efforts including API enablement, cloud adoption, and platform simplification
- Growth, Engagement & Analytics
- Define and manage KPIs (e.g., DAU/MAU, conversion, retention, feature adoption)
- Leverage analytics, experimentation, and personalization to drive digital engagement
- Optimize digital channels to reduce cost-to-serve and increase self-service adoption
Payments & Core Capabilities
- Oversee digital experiences for payments and money movement (e.g., transfers, bill pay, P2P, card controls)
- Ensure alignment with evolving customer expectations for speed, transparency, and control
Risk, Fraud & Compliance
- Partner with Risk, Fraud, and Compliance to embed secure, compliant experiences (e.g., authentication, Reg E, data privacy)
- Balance risk mitigation with a seamless customer experience
Customer Support & Servicing
- Define and execute a digital-first customer communication strategy across alerts, notifications, and in-app messaging
- Expand self-service capabilities (e.g., chat, dispute management, FAQs, guided flows) to improve resolution speed
- Drive digital containment and reduce call center volume through proactive, clear, and contextual customer communications
Leadership & Stakeholder Management
- Lead and develop high-performing product and digital teams
- Influence senior stakeholders across Product, Technology, Operations, Marketing, and Risk
- Establish strong governance, prioritization, and funding models for digital initiatives
The Skills You Bring
Minimum Qualifications
- 12 years of relevant experience or equivalent combination of education and experience
- High School Diploma of GED equivalent
Preferred Qualifications
- 10 years of experience in digital product management, with a focus on mobile and online platforms within financial services or fintech
- Proven track record of leading large-scale digital platforms and delivering measurable business outcomes
- Strong understanding of mobile (iOS/Android) and web technologies, architecture, and development lifecycles
- Deep knowledge of digital banking capabilities including payments, onboarding, authentication, and servicing
- Experience with data-driven product management, including analytics, A/B testing, and KPI ownership
- Working knowledge of regulatory and risk considerations (e.g., fraud prevention, authentication, data privacy, Reg E)
- Demonstrated ability to lead cross-functional teams and influence across complex organizations
- Strong strategic thinking, execution discipline, and communication skills
- Experience with modern digital tools and platforms (e.g., APIs, cloud, personalization engines, engagement platforms)
- Bachelor’s degree; advanced degree (MBA or equivalent) preferred
#LI-Hybrid
How We'll Have Your Back
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
- Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
- Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
- Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
- Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
- Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
- Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
- To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: $165000 - $240000 USD
An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
Salary : $165,000 - $240,000