Head of Growth

Head of Growth and Enrollment

Full‑time (Tysons, VA headquarters)

Please include a short, personalized cover letter so we can get to know you better and understand why you believe you will be a good fit for our team! Applications submitted without a cover letter will not be considered.

Please, do not call our busy centers.

Who We Are

Ally Behavior Centers is a leading provider of center-based therapy for children diagnosed with autism. Our mission is simple: deliver exceptional clinical outcomes by executing with excellence-on people, process, and performance. We operate a proven, scalable model, currently serving families across 10 high-performing clinics with 14 additional locations planned through 2026.

We are seeking a strategic, data-driven, and mission-oriented Head of Growth and Enrollment to lead our demand generation, physician referral development, and enrollment operations. This role will be responsible for setting and executing the strategy to ensure sustainable and high-quality client growth across all Ally markets.

Role Overview

This leader will oversee three core functions:

1. Digital Marketing - owning and optimizing our online presence and lead generation engine.
2. Physician Liaison Program - building and scaling referral relationships with pediatricians and specialists.
3. Enrollment Team (Internal Sales) - managing a high-performing team that guides families through intake to enrollment.

Key Responsibilities1. Digital and Offline Marketing Leadership

• Develop and execute a comprehensive digital marketing strategy to drive lead generation and brand awareness.
• Oversee SEO, paid search, paid social, retargeting, and website conversion optimization.
• Execute on "Offline" marketing strategy including but not limited to direct mail, billboards, radio, local newspaper.
• Implement robust analytics frameworks to track attribution, optimize cost per acquisition, and improve conversion funnel performance.
• Partner with clinical and brand teams to ensure messaging resonates with prospective families and referral partners.

2. Physician Liaison and Referral Program

• Design and scale a physician outreach strategy to increase and diversify referral sources.
• Build and lead a high-performing field team of physician liaisons across geographies.
• Establish systems for tracking referral activity, feedback, and conversion performance.
• Identify opportunities to deepen referral engagement through events, education, and shared resources.

3. Enrollment and Family Sales Operations

• Lead and coach the internal enrollment team to achieve conversion and customer experience goals.
• Build playbooks, training, and performance systems that optimize each step of the intake and onboarding journey.
• Ensure coordination between enrollment, clinical, talent, and insurance teams to remove barriers to enrollment.
• Use data to identify and resolve bottlenecks, reduce drop-offs, and improve speed to start.

Team Management & Cross-Functional Collaboration

• Recruit, train, and mentor talent across marketing, field outreach, and enrollment teams.
• Serve as the voice of growth in executive discussions, partnering closely with clinical operations, finance, and technology teams.
• Lead goal setting, forecasting, and reporting processes for all growth-related activities.
• Champion a customer-first mindset with a deep understanding of caregiver motivations and concerns.

KPIs

• Marketing Qualified Leads.
• Sales -Qualified Leads.
• Clients enrolled.
• Ownership of metrics that feed into these KPIs (CPL, lead source, close rate, loss reasons, time-to-enrollment, etc...)

Minimum Qualifications

• 7 years of experience in multi-site healthcare, behavioral health, or education services; with leadership roles across marketing, sales, or business development.
• Proven track record of driving significant patient or customer growth through digital and offline channels.
• Deep understanding of healthcare referral dynamics, especially with physician and provider stakeholders.
• Expertise in managing CRM, marketing automation, and performance analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Strong people leader and cross-functional collaborator with excellent communication skills.
• Passion for helping children and families navigate complex care journeys.

Preferred Qualifications

• Experience scaling high-growth healthcare or pediatric services organizations.
• Understanding of intake operations, insurance verification processes, and family decision-making in therapeutic settings.
• Familiarity with HIPAA-compliant marketing practices.

Why Join Us

• Ownership: Pathway to ownership equity participation.
• Mission Alignment: Help transform the lives of children with autism through best-in-class care.
• Autonomy with Support: Be the leader of your functional area with strong central team backing.
• Proven Model: Execute and scale an established model with a track record of success.

Compensation & Benefits Snapshot

• Total Compensation Potential: $200,000
• Quarterly bonuses based on personal and company performance
• Guaranteed semi-monthly paycheck (24)
• Medical HSA, Dental, and Vision coverage through Cigna
• 401(k) plan with discretionary company match.
• Short-Term Disability (100% Employer-Paid) & Long-Term Disability
• Company-sponsored DashPass
• Employee Assistance Program
• Term-Life/AD&D Insurance
• Whole Life Insurance
• Critical Illness with Cancer Insurance
• Accident Insurance
• Hospital Confinement Insurance
• CEU assistance and professional development opportunities
• 18 days of paid time off plus 9 paid holidays

Note: This position is not eligible for Visa sponsorship.

Ally Behavior is an equal opportunity employer. In compliance with Federal and State Equal Opportunity Laws, qualified applicants are considered for all positions applied for without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status or any other legally protected status.

Salary : $200,000