Manager, Website & AI Growth

We're excited to be hiring for a hands-on Website & AI Growth leader for Allstar Home Services!

We're looking for someone who loves to build and optimize websites directly, leverages AI to move faster across development, SEO, and automation, and thinks like a true growth operator-focused on results, not just activity.

About Allstar Services

Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of high-performing home services brands. We are investing heavily in digital infrastructure, AI, and conversion optimization to drive the next phase of growth.

What You'll Own

You will build, optimize, and scale the entire digital ecosystem across multiple brands and markets.

Website Strategy Development

• Own all websites and landing pages across brands
• Build and optimize sites (WordPress or modern stacks)
• Improve UX, speed, structure, and mobile performance
• Launch new sites for expansion markets

Conversion SEO (Revenue-Focused)

• Own conversion rates across the funnel (click → lead → booked appt)
• Run A/B tests, optimize funnels, and improve lead quality
• Drive SEO strategy including technical SEO, site structure, and content performance

 AI-Driven Marketing & Development (Critical)

• Leverage AI to:
  • Accelerate website builds and iterations
  • Improve SEO and content generation
  • Enhance personalization and conversion
  • Automate workflows and campaigns
• Evaluate and implement emerging tools across:
  • AI dev frameworks
  • SEO automation platforms
  • CRO and experimentation tools

Marketing Automation Lifecycle

• Build and optimize email/SMS flows (lead nurture, reactivation, retention)
• Own segmentation, triggers, and campaign performance
• Improve conversion across the full lifecycle

Execution Ownership

• Manage agencies and vendors-but you are the operator
• Set timelines, execute fast, and iterate constantly
• Build dashboards and report on performance tied to revenue

What We're Looking For 

Core Experience

• 4–8 years in web development, CRO, or growth marketing
• Proven experience building and optimizing high-converting websites
• Strong WordPress or equivalent CMS expertise
• Hands-on experience with:
  • GA4 / analytics
  • A/B testing tools
  • SEO (technical on-page)

AI Fluency (Must Have)

You are actively using AI tools today-not just experimenting.

Examples may include (but not limited to):

• AI-assisted dev tools (e.g., code generation, site builders)
• SEO automation platforms
• AI content and CRO tools
• Workflow automation tools

Ownership Mindset

• You've owned conversion metrics, not just delivered projects
• You move fast, test often, and iterate without overengineering
• You are comfortable operating in a high-growth, evolving environment

Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.

Salary : $95,000 - $100,000