What are the responsibilities and job description for the Marketing Automation Specialist position at Alliant Credit Union and Careers?
Job Summary
Execute the development and optimization of automated marketing journeys across the member lifecycle. Design and implement multi-step workflows that drive engagement, retention, and conversion. Translate data into personalized, scalable experiences using marketing automation platforms and knowledge of customer behavior to drive targeted and measurable outcomes.
Essential Responsibilities
- Design, build, and optimize automated marketing journeys across email and other channels
- Develop lifecycle strategies for onboarding, engagement, upsell, and retention
- Collaborate with cross-functional teams such as product owner, email specialist and audience builder to align journey logic with business goals
- Manage segmentation, triggers, and personalization logic using dynamic content and behavioral data
- Monitor performance of journeys and automation flows and identify opportunities for improvement through A/B testing and analytics
- Ensure data integrity and compliance with privacy regulations (e.g., CAN-SPAM, GDPR)
- Troubleshoot technical issues related to logic, rendering, and deliverability
- Stay current on marketing automation trends, tools, and best practices
Education
Minimum - 4 Years Bachelors Degree in Marketing, Computer Science or related
Years of Experience
Minimum - 3 Years of Marketing, Marketing Automation, Journey Building or related
In Lieu of Education
6 Years in Marketing, Marketing Automation, Journey Building or related
Compensation & Benefits:
Typical hiring range: $57,500 - $89,500 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.
Additional Compensation: Annual performance bonus
Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match.
Additional Benefits:
- Work from home up to 3 days a week
- Paid parental leave
- Employee discount programs
- Time off including paid personal and sick days
- 11 paid holidays
- Education reimbursement
- Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.
Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.
The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Salary : $57,500 - $89,500