GM, ACE Equipment Leasing, Sales & Service (Greater Atlanta GA)

Job Description:         

General Manager (Greater ATL GA area) 

ACE Equipment Leasing, Sales & Service              

Reports To: President

Position Summary:

The General Manager, ACE Equipment Leasing, Sales & Service, is responsible for the overall success, profitability, and strategic direction of the dealership location, encompassing all sales, rental, service, and administrative operations. The GM provides enthusiastic, high-impact leadership to ensure optimal financial performance, exceptional customer satisfaction, and the development of all departmental managers and staff.

Key Responsibilities

I. Strategic Leadership & Financial Management (The Business Driver)

• P&L Accountability: Full responsibility for the location's Profit & Loss (P&L) performance, including maximizing revenue growth across all three departments (Sales, Rental, Service) and controlling operational expenses.
• Strategic Planning: Develop, implement, and monitor annual business plans, budgets, and sales forecasts that align with the company's long-term objectives.
• Performance Monitoring: Utilize dealership management systems (DMS) and KPIs (Key Performance Indicators) to analyze financial statements, asset utilization rates, inventory turnover, and overall business trends.
• Capital Management: Oversee working capital, manage inventory acquisition (new and used sales fleet), rental fleet investment/disposal, and approval of major capital expenditures.
• Compliance: Ensure the dealership operates in full compliance with all federal, state, and local laws, company policies, and safety standards (OSHA).

II. Operations & Departmental Oversight (The Integrator)

• Sales Leadership: Set clear, measurable sales goals and strategies for new, used, and parts sales teams. Manage commission structures, optimize pricing strategies, and maintain strong vendor/manufacturer relationships.
• Rental Fleet Management: Oversee the procurement, maintenance, utilization, and disposal of the rental fleet to maximize fleet uptime and return on assets. Review and adjust rental rates based on market conditions.
• Service Department Management: Ensure the Service and Parts departments meet profit targets by optimizing labor efficiency, technician proficiency (billed hours vs. hours worked), and repair turnaround time (Dwell Rate).
• Inventory Control: Direct inventory management for equipment (new/used/rental) and parts to balance availability with carrying costs, ensuring high inventory turnover.
• Facility Management: Oversee the maintenance, security, and professional appearance of the facility and all branch property.

III. Team Leadership & Culture (The People Manager)

• Hiring & Development: Recruit, hire, train, and mentor all department managers (Sales Manager, Rental Manager, Service Manager, Parts Manager, Office Manager).
• Performance Management: Establish performance goals, conduct regular performance reviews, and implement coaching strategies to drive team accountability and professional development.
• Culture & Communication:  Promote a positive, safe, and professional work culture. Lead regular management meetings to ensure transparent, consistent communication and collaboration across all departments.

IV. Customer Relations & Market Development (The Brand Ambassador)

• Customer Satisfaction: Ensure high levels of customer satisfaction (measured via NPS or similar metrics) and promptly resolve any escalated customer complaints.
• Market Strategy: Analyze local market trends, competitive activity, and industry advancements to adjust sales and rental strategies for maximum market penetration.
• Key Account Management: Act as the primary relationship manager for key customers, major accounts, and local industry associations.

Required Qualifications

• Education: Bachelor’s degree in business administration, Engineering, Finance, or a related field (or equivalent management experience).
• Experience: Minimum of 7-10 years of progressive leadership experience, with at least 3-5 years managing a multi-departmental operation (Sales, Rental, Service) within the heavy equipment, automotive, or similar capital goods dealership industry.
• Financial Acumen: Proven ability to read, analyze, and interpret complex financial statements (P&L, Balance Sheet) and implement data-driven strategies to improve profitability.
• Leadership Skills: Exceptional organizational, communication (written and verbal), negotiation, and people management skills.
• Technical Knowledge: Strong working knowledge of heavy equipment repair, maintenance processes, and industry technology (DMS/CRM software).