What are the responsibilities and job description for the Franchise Development Manager position at Alliance Franchise Brands?
Who We Are
Alliance Franchise Brands LLC is the franchisor of approximately 600 locations across North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and True Install.
Our independently owned and operated Franchise Members provide businesses and organizations with a one‑stop resource for technologically advanced solutions in printing, signage, marketing, and graphics communications.
Our Core Focus & Values
At Alliance Franchise Brands, our Core Focus and Core Values serve as the foundation for how we operate and who we are. They are embedded into our culture and guide how we support Franchise Members, collaborate internally, and deliver impact every day.
Core Focus
OUR PASSION: Empowering Success
OUR NICHE: High‑Impact Programs and Support
Core Values
- Members First
- Ethical & Trustworthy
- Can‑Do, Results Driven
- Respect Others
- Passion for Being Great
About the Role
The Franchise Development Manager is responsible for building relationships with prospective franchise partners and guiding qualified candidates through AFB’s franchise discovery journey. This role focuses on discovery, education, qualification, and decision support ensuring candidates fully understand the brand opportunity and are aligned with AFB’s values and expectations for franchise ownership.
The Franchise Development Manager acts as a trusted advisor, balancing growth objectives with long-term network health.
Essential functions
- Serve as the primary relationship owner for prospective franchise candidates.
- Conduct high quality discovery conversations to understand candidate goals, experience, and fit.
- Educate candidates on AFB brands, ownership expectations, and business models.
- Maintain consistent, professional follow up and momentum throughout the evaluation journey.
- Coordinate with internal teams (marketing, operations, training, leadership) to support the candidate experience.
- Accurately document candidate activity, decision factors, and progress in company systems.
- Represent AFB professionally with brokers, consultants, and external partners.
- Participate in franchise events, webinars, and recruitment initiatives as needed.
Competencies
- Quality and readiness of candidates advanced for executive review or approval
- Consistent activity, follow through, and pipeline visibility
- Strong candidate experience and professionalism
- Alignment between awarded candidates and long term franchise success
Work environment
- Remote
- Professional corporate and team-oriented environment when working at home or while traveling
Physical demands
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
- Standard business hours although some overtime may be required to meet deadlines or manage unexpected issues
Travel required
- Moderate travel, 25-40%
- Required to travel to various franchise locations, corporate offices, industry conferences, and candidate meetings. This will involve air travel, driving, and spending extended periods away from home.
Required education and experience
- 2-3 years’ experience in franchise development, B2B sales, consultative sales, or a comparable relationship driven role
- Strong communication, listening, and presentation skills
- Ability to manage multiple prospects and priorities at once
- High attention to detail and follow through
Preferred education and experience
- Preferred experience in franchising or multi-brand environment
- Comfort working with multiple brands or concepts
- Familiarity with CRM systems and structured pipelines
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.