Direct Marketing Associate

Company Description

Alliance Disposal is revolutionizing the waste & recycling industry by taking a technology-first approach. Our mission is to provide modern solutions and incredible support to customers and suppliers in the waste management industry, to make the world a cleaner place. Learn more on alliancedsp.com. 

Job Description

We are seeking a direct marketing associate who is as passionate about the environment as they are about marketing to help support our ambitious growth objectives. 

You will be reporting directly to the Director of Marketing to develop and manage our email and SMS marketing program, as well as support the marketing team with other exciting projects as required. You will collaborate with the Customer Service team on direct communications with customers, and with the Product Development team on UX and design. 

You are a self-starter and quick learner who is excited to join an environmental startup in its infancy and make a difference, both in the company and in the world. If that sounds like you, we would love to hear from you!

Duties and responsibilities:

• Identify target audience and grow our email/SMS list

• Organize and segment the email & SMS database for lead nurturing

• Create mobile-friendly email templates 

• Design and implement an automated email & SMS flow

• Design and implement direct email & SMS marketing campaigns

• Write email newsletters in alignment with the broader content calendar

• Proofread emails & SMS for clarity, grammar and spelling

• Apply personalization and advanced features to emails and website

• Ensure emails & SMS follow industry policies and best practices

• Take steps to minimize unsubscribes

• Analyze campaign performance and suggest improvements

• Report on sales revenue generated from email & SMS marketing efforts

• Launch and manage a customer referral program

• Support the product development team with website UX and design improvements

• Support the marketing director with other projects as assigned

Qualifications

• Proven work experience as an email or direct marketing specialist

• Hands on experience with HTML and email marketing tools

• Proficiency in marketing automation technology

• Excellent written verbal communication and copywriting skills

• Knowledge of Google Analytics

• Familiarity with analytical and database tools

• Strong project management skills and ability to meet deadlines

• Highly organized

• Self starter, who can work independently with minimal supervision

• Passion for environmental sustainability

• College degree in Marketing or relevant field preferred

Additional Information

Perks & Benefits:

• Competitive salary

• Equity Grants

• Unlimited PTO

• Health benefits

• 401k

• Vibrant, fun, and growing culture!

Work hours are typically 8pm-5pm Eastern Time, but more may be required on an exceptional basis. Only on-site applicants with a valid US work authorization will be considered.

Expected start date: August 8, 2022

All your information will be kept confidential according to EEO guidelines.