What are the responsibilities and job description for the Marketing Manager, Brand & Growth position at Alleviant Health Centers?
Company: Alleviant Integrated Mental Health - Location: Little Rock, Arkansas
Build a brand that helps people become the healthiest versions of themselves.
We're not looking for someone to manage marketing.
We're looking for someone to help build one of the most recognized mental healthcare brands in the country.
Alleviant is a rapidly growing, multi-state mental healthcare company, and we're looking for an ambitious marketer who wants to build, not maintain.
You won't inherit a polished marketing department with every process already built.
You'll help build it.
That means creating systems, scaling content, building campaigns that drive measurable business growth, and shaping how people experience Alleviant for years to come.
If you're looking for layers of bureaucracy, endless approvals, and meetings that could have been emails, this probably isn't the role for you.
If you're looking for ownership, work with a purpose, and the opportunity to build something remarkable, keep reading.
What You’ll Own
You'll work directly alongside our Chief Marketing Officer to help build the next chapter of Alleviant.
Your work will directly influence how we attract patients, recruit exceptional talent, support our providers, and grow as an organization.
You’ll help:
- Build integrated marketing campaigns that drive patient acquisition, provider recruitment, and business growth.
- Create a best-in-class content engine across various channels, including social media, podcasts, email marketing, and more.
- Elevate our Founder and CEO into a nationally recognized thought leader.
- Play a key role in the strategy, content development, and launch of Alleviant’s new website
- Manage campaigns, vendors, agencies, and creative partners
- Maximize tools like HubSpot and AI to build smarter, faster, and more effective marketing
- Identify blue ocean opportunities that competitors overlook
- Build the systems, processes, and marketing infrastructure that will support Alleviant’s continued growth.
You’re Probably a Great Fit if . . .
- You’re more excited by the opportunity to build something than inherit something.
- You have exceptional judgment and don’t need constant direction.
- You have an eye for great design, compelling storytelling, and the details that elevate a brand.
- You think like an owner and naturally look for better, faster, smarter ways to work.
- You embrace AI thoughtfully without sacrificing originality or quality.
- You care just as much about business results as beautiful creative.
- You’re ambitious, humble, accountable, and genuinely fun to work with.
Qualifications:
Required:
- Bachelor’s degree in Marketing, Communications, Business, Journalism, or equivalent professional experience.
- Five or more years of progressive marketing experience.
- Experience executing integrated, multi-channel marketing campaigns.
- Exceptional writing, communication, and project management skills.
- Experience managing agencies, vendors, freelancers, and/or contractors.
- Portfolio demonstrating campaigns, branding, websites, content, writing, video, or other work you’re proud of.
- Proficiency with Microsoft 365 (Word, PowerPoint, Excel, Outlook, and Teams).
Preferred:
- Experience at a marketing agency or within a sophisticated in-house marketing department.
- Experience with HubSpot or similar CRM and marketing automation platforms.
- Experience with SEO, content strategy, Google Analytics (GA4), and performance reporting.
- Experience producing or overseeing video-first content for social media and digital channels.
- Working knowledge of Adobe Creative Cloud (InDesign and Photoshop preferred) or comparable creative tools such as Canva, with the ability to create or direct high-quality marketing materials.
- Demonstrated ability to create polished presentations and marketing materials with exceptional attention to design, layout, typography, and brand consistency.
- Healthcare, healthcare technology, or multi-location business marketing experience a plus
Why Alleviant?
- Work directly with our Chief Marketing Officer as her right hand in building the next chapter of Alleviant. This is a highly visible role with a seat at the table and the opportunity to influence how one of the fastest-growing mental healthcare companies in the country tells its story.
- Help shape company strategy, not just execute it.
- Build something from the ground up instead of inheriting someone else's playbook.
- We borrow the best practices from larger organizations while leaving behind the bureaucracy.
- We move quickly, value good ideas, and aren't afraid to challenge conventional thinking.
- We believe great work happens when talented people have the time and space to do their best thinking, not when they're buried in unnecessary meetings.
- We work hard, but we don't glorify burnout.
- This role is based in our Little Rock administrative office because we believe our best ideas come from working together. We also trust great people to use good judgment and value flexibility when it makes sense.
- As Alleviant grows, this role has the opportunity to grow with it.
Ready to Build Something Remarkable?
If you're looking for ownership, meaningful work, and the opportunity to build something you're proud of, we'd love to hear from you.
Apply today.