What are the responsibilities and job description for the Director of Marketing position at AllenComm?
We are looking for an experienced Director of Marketing with experience in business services marketing, this person will direct and oversee the department both from a digital and product marketing perspective.
The ideal candidate has a solid marketing background and work experience with product marketing, high-end B2B services and/or technology. The Director of Marketing will report directly to the CEO and will oversee the internal marketing team. The Director of Marketing will also participate in the overall marketing strategy development and work with other executives including our CEO on overall company direction.
Responsibilities
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The ideal candidate has a solid marketing background and work experience with product marketing, high-end B2B services and/or technology. The Director of Marketing will report directly to the CEO and will oversee the internal marketing team. The Director of Marketing will also participate in the overall marketing strategy development and work with other executives including our CEO on overall company direction.
Responsibilities
- Develop and implement a cohesive marketing plan to increase brand awareness and generate MQLs
- Oversee direct product marketing efforts
- Define the companies positioning in the training and education space
- Develop and implement a cohesive marketing plan to increase brand awareness
- Responsible for the marketing department’s budget
- Set short and long-term goals for internal teams
- Work closely with CEO to develop and implement account-based marketing plan
- Strategize with cross-functional executive teams to identify and communicate market needs
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Participate in the annual planning of the company’s objectives
- Track competitors’ activities
- Work with our chief learning officer on communication with and surveying our customers
- 2-5 years proven work experience as a Director of Marketing or Head of Marketing with both hands on digital and product marketing disciples
- Solid background in B2B marketing.
- Experience designing and implementing successful marketing campaigns
- Experience with Salesforce, marketing automation (Pardot) and account-based marketing platforms
- Strong leadership skills
- Excellent communications skills
- Strong analytical and project management skills
- Strategic mindset, with ability to make challenging decisions
- BS degree in Marketing, Communications or relevant field, MBA preferred
- Experience in marketing of business services, training and education services preferred
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