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Strategic Marketing Manager - Sensors

allegromicro
Hampshire, MA Full Time
POSTED ON 4/5/2026
AVAILABLE BEFORE 6/4/2026
The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve. The Opportunity As the Strategic Marketing Manager for the Sensors Business Unit, you will be the primary architect of our long-term market leadership strategy. You will bridge the gap between deep technical innovation and market-facing value, driving the adoption of Allegro’s world-class Magnetic (Hall, AMR, and TMR) sensing solutions. This is a high-impact leadership role that requires a "One Allegro" mindset to collaborate across Engineering, Sales, and Product Management to define the future of e-mobility, clean energy, and industrial automation. What You Will Do Define the 3–5 year strategic roadmap for the Sensors portfolio, identifying high-growth opportunities in EV powertrains, robotics, and green energy infrastructure. Utilize deep market analytics (and tools like Big AL) to benchmark competitor TMR and Hall-effect solutions, ensuring Allegro maintains its "Innovation with Purpose" edge. Lead the "Voice of the Customer" (VoC) process to translate complex application requirements into technical specifications for next-generation sensor ICs. Orchestrate global product launches, creating high-impact value propositions, sales enablement tools, and pricing strategies that put our Customers First. Identify and cultivate strategic partnerships with Tier 1 automotive suppliers and industrial OEMs to integrate Allegro sensors into mission-critical systems. What You Will Need B.S. in Electrical Engineering, Physics, or a related technical field (MBA highly preferred). 8 years of experience in technical marketing, product management, or applications engineering within the semiconductor industry (Sensors or Analog/Power experience preferred). Proven ability to synthesize complex market data into actionable business plans. Exceptional communication skills with the ability to lead cross-functional teams across North America, Europe, and Asia (One Allegro). Understanding of magnetic sensing principles (Hall-effect, TMR) and their applications in automotive and industrial environments. Position will require travel to customer sites. Why Allegro? Join Allegro and become part of a team where your contributions truly matter. We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement. Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology. You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose. Join us—and help build what’s next. At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time. Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement. Allegro MicroSystems (NASDAQ: ALGM) is a global leader in sensing and power semiconductor solutions, committed to driving e-mobility, clean energy, automation, and robotics forward. Through Real Innovation, we're developing intelligent technologies that move the world toward a safer, more sustainable, and autonomous future. Our acquisition of Crocus Technology further strengthens our leadership in magnetic sensing, bringing cutting-edge TMR technology to our world-class portfolio. At Allegro, your work creates Real Impact. Our advanced magnetic position and current sensors, power management ICs, brushless motor drivers, and LED lighting drivers are at the heart of critical systems worldwide. From extending the range of electric vehicles and enabling smarter factories to powering efficient data centers and enhancing autonomous driving, our solutions touch lives every day. If you're driving a car, using cloud services, or receiving a package, you're interacting with Allegro's technology in action. We believe in Real Connection. With a diverse team of over 4,400 employees across 17 countries and headquartered in Manchester, NH (USA), Allegro fosters a truly global and collaborative environment. Our engineering, manufacturing, and support teams worldwide are united by a shared mission, working together with trust, respect, and purpose. We encourage you to think differently, take informed risks, and build what's next. Our dedication to pioneering solutions is reflected in our extensive portfolio of over 1,400 worldwide patents. Allegro is not just building technology; we're building careers where your contributions matter, your growth is valued, and you can make a lasting difference. Our unwavering commitment to excellence is underscored by our IATF16949:2016 and ISO14001:2015 certifications and the quality awards we've received globally. Join us and help shape the future – where your innovation, impact, and connection will drive what's next!

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