Segment Marketing Engineer

The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.

The Opportunity

As a Segment Marketing Engineer, you will bridge the gap between product development and market strategy, translating complex engineering capabilities from multiple product lines into compelling value propositions for key applications and end markets. You’ll play a critical role in shaping go-to-market strategies, collaborating with cross-functional teams from the business units, sales, and marketing teams to drive design wins, grow market share, and position our products as industry leaders. This role is ideal for technically minded professionals with a passion for connecting innovation to customer success.

What You Will Do

Market & Application Strategy

• Analyze market trends, emerging technologies, and competitive landscapes to identify growth opportunities in target applications.
• Define and prioritize high-value applications where our solutions can deliver differentiation and customer value.
• Collaborate with product lines to develop application roadmaps aligned with business strategy.
  
  
  

Go-to-Market & Campaign Execution

• Develop and execute integrated go-to-market strategies and marketing campaigns focused on key applications and system solutions.
• Partner with global sales, distribution, and business unit teams to drive adoption and generate design-in opportunities.
• Support co-marketing initiatives with partners to showcase technology leadership and application success stories.
  
  
  

Content Development & Technical Enablement

• Create and manage compelling technical marketing content, including application notes, white papers, presentations, demo videos, and training materials.
• Collaborate with applications engineering and product marketing to translate technical performance into customer benefits.
• Support the development of digital and campaign content tailored to specific industries and customer segments.
  
  
  

Collaboration & Cross-Functional Support

• Act as a liaison between engineering, marketing, and sales to ensure consistent messaging and customer engagement.
• Partner with applications and field engineering teams to capture customer insights and translate them into actionable marketing intelligence that informs the product line roadmaps and improves our applications marketing collatera.
• Contribute to business planning, product positioning, and pricing strategy discussions.
  
  
  

Performance Tracking & Optimization

• Track key metrics related to campaign performance, design activity, and revenue impact.
• Provide data-driven insights to refine strategies and identify areas for improvement.
• Support quarterly business reviews and strategic planning sessions with actionable recommendations.
  
  
  

Who You Are

• Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related technical field; a minor in Business, Marketing, or Management is a plus
• 2-5 years of experience in applications engineering, product marketing, or technical marketing within the semiconductor or electronics industry
• Strong understanding of B2B technology marketing, including campaign execution and customer engagement
• Proven ability to translate complex technical concepts into clear, market-ready messaging
• Proficiency with marketing automation tools, CRM systems, and analytics platforms
• Excellent presentation, writing, and communication skills (comfortable interfacing with both technical and business audiences both internal and external to the organization)
• Collaborative mindset with the ability to work effectively across global, cross-functional teams
• Willingness to travel occasionally (10–20%) to engage with customers, partners, and regional teams
  
  
  

Why Allegro?

Join Allegro and become part of a team where your contributions truly matter.

We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.

Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.

You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.

Join Us—and Help Build What’s Next.

At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.