Marketing Specialist

Desired start date: October 1, with the possibility of starting sooner. 

Role title: Marketing Specialist

Salary: $45,000-$60,000

Reports to: Marketing Manager

Direct reports: None

Status: Full-time, on-site

Location: Hula, 50 Lakeside Avenue, Burlington, VT

Benefits: Company pays 70% of monthly health insurance premiums with additional insurance packages available at employee cost (dental, vision). Benefits include eligibility for a 401(k) plan, paid time off, and no-cost access to Employee Assistance Program services. Additional health and wellness benefits include complimentary membership to the Burlington Surf Club and other onsite amenities like weekly meditation, onsite fitness center, chair massages, and more.

 About Hula: Hula is on a mission to elevate Vermont entrepreneurs and create meaningful community connections from a 14-acre coworking campus, innovation hub, and venture ecosystem on the shores of Lake Champlain in Burlington’s South End Innovation District. The Hula campus is an idyllic setting for scaling businesses to recruit top talent, maximize productivity, access necessary growth capital, host dynamic events, and foster a healthy and active company culture.  

About the Role: The Marketing Specialist supports the execution of marketing initiatives that promote the coworking space, events, programs, and community. This role is ideal for an early-career professional looking to gain hands-on experience in content creation, social media, email marketing, and brand storytelling in a fast-paced, community-focused environment.

Key Responsibilities

Content Creation & Social Media

• Create, schedule, and publish content across social media platforms, including Instagram, LinkedIn, and Facebook.
• Design basic marketing graphics using Canva or similar tools.
• Capture and edit photos and short-form videos of the space, events, and community members. 
• Develop engaging social media content, including graphics and copy, to support campaigns and key messaging.
• Maintain a consistent brand voice and visual identity across all marketing channels.

Marketing Support

• Assist with creating marketing emails, newsletters, and event promotions.
• Distribute printed marketing materials, including flyers, posters, and chalkboard signage.
• Support distribution of marketing materials on member-specific channels including Slack, Nexudus, and email.
• Support marketing campaigns for events, partnerships, member spotlights, and community initiatives.
• Organize and maintain marketing assets, content calendars, and promotional materials.

Community & Events

• Assist with on-site event promotion and day-of support.
• Help gather testimonials, photos, and feedback from members and event attendees.
• Collaborate with Community Operations and Events teams on promotional needs.

Analytics & Research

• Track basic engagement metrics (email open rates, social engagement, website traffic)
• Conduct light market or competitor research as assigned
• Assist with reports or summaries on marketing performance

• Experience with marketing concepts, communications, social media, print media
• Experience with Canva or similar design tools
• Strong written and verbal communication skills
• Basic proficiency with Google Workspace (Docs, Sheets, Drive)

Preferred

• Experience with Social media platforms
• Interest in coworking, entrepreneurship, or community-based organizations
• Basic understanding of email marketing or social media analytics
• Photography or short-form video experience (even at a beginner level).
• Image, graphic and video editing experience

• Creative and detail-oriented
• Graphic design
• Organized and deadline-driven
• Eager to learn and take initiative
• Comfortable working independently and collaboratively
• Friendly, professional presence in a community setting

• Hands-on marketing experience in a real-world environment
• Portfolio-worthy projects and content
• Exposure to events, partnerships, and community building
• Mentorship and professional development opportunities

Hula is dedicated to fostering a diverse and inclusive workplace. We encourage applicants of 

all backgrounds to apply. We do not discriminate based on race, color, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic.