Digital Marketing Strategist

SUMMARY: The Digital Marketing Strategist will have a strong grasp of current marketing tools and strategies in order to develop, implement, track, and optimize digital marketing campaigns across various channels for both the agency and its clients. This is an integral role in the marketing department as it develops and executes full-service, integrated programs. This position would report to the Director of Marketing, and partner with in-house resources such as developers, designers, and content marketers as needed to develop and optimize campaigns.

DUTIES AND RESPONSIBILITIES:

Digital Strategy:

• Works with the Marketing Director in developing comprehensive marketing plans and strategies for the agency and its clients.
• Strategizes and executes digital marketing campaigns inclusive of SEO, SEM, email, social media, ABM, and display advertising tactics.
• Designs and uses reports to identify trends, optimize campaigns, assess against goals, and report to stakeholders based on findings.
• Partners with content, design, and development teams to execute integrated marketing campaigns, delivering content across multiple industries and product technologies.
• Architects and configures marketing automation platforms, especially HubSpot, to support clients’ marketing processes and meet their goals.
• Plans, executes, and measures results via experiments, conversion tests and A/B testing.
• Performs other related duties as assigned by management.

Project Management:

• Successfully provides direction to and supports staff in managing digital campaigns.
• Serves as a point of contact for clients with digital-based accounts.

Agency Strategy & Growth:

• Stays up to date with the latest trends and best practices in online marketing and measurement.
• Evaluates emerging technologies for adoption, providing insight on behalf of the agency and/or its clients.
• Supports business development initiatives and marketing campaigns for the agency through digital campaigns.

SUPERVISORY RESPONSIBILITIES:

• This job has no supervisory responsibilities.

QUALIFICATIONS:

• Bachelor's Degree (BA) in a related field from a four-year college or university, and five to seven years of related experience in developing and implementing digital marketing strategies and/or training, or equivalent combination of education and experience.
• Computer skills required: Marketing automation and reporting tools such as HubSpot, Pardot, and/or Marketo; CRM tools such as Salesforce or HubSpot; social media publishing tools; CMS (WordPress); Google G-Suite; and Microsoft 365
• Other skills required:
  • In-depth experience in developing and implementing digital marketing strategies
  • Experience in setting up and optimizing Google Ads campaigns
  • Experience with A/B and multivariate experiments
  • Solid knowledge and experience with online marketing tools and best practices
  • Solid knowledge of website analytics tools (e.g., Google Analytics/Search Console/Tag Manager)
  • Working knowledge of ad serving tools (e.g., DART, Atlas, Terminus)
  • Working knowledge of social media channels and social advertising
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Familiarity with web design and UX
  • Highly creative, with experience in identifying and segmenting target audiences to engage, inform and motivate
  • Strong analytical skills and data-driven thinking
  • Strong time-management skills
  • Strong interpersonal and written/verbal communication skills

ROLE COMPETENCIES:

• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

AGENCY CORE VALUES:

• Communication: We strive to communicate proactively, frequently, and openly.
• Pride in our Work: We take pride in our work, and when things go wrong we take responsibility for our actions and use the situation as a growth opportunity.
• Continuously Learning: We look for ways to continually grow and challenge ourselves both as individuals and as a company in order to expand our knowledge and better serve our clients.
• Respect: We are respectful of each other and our clients - including respect of each other's time, our different skill sets, and opinions.

Customer-centric: We are customer-centric and provide quality, tailored customer service above and beyond other agencies.