What are the responsibilities and job description for the Marketing Manager position at Alisme Law LLC?
Marketing Manager
Alisme Law LLC | Brooklyn, NY (Remote)
About the Firm
Alisme Law LLC is a growing boutique business-litigation law firm based in Brooklyn, New York. We represent business owners, partners, shareholders, and employers in complex disputes involving contracts, partnerships, shareholder and LLC-member conflicts, board and fiduciary litigation.
Our firm is entrepreneurial, fast-paced, and strategy-driven. We are intentional about the clients we serve and the matters we take on and our marketing must reflect that focus.
The Role
We are seeking a Marketing Manager to lead and refine the firm’s marketing strategy with a sharp focus on targeting ideal clients and improving lead quality, not just lead volume.
This role will work closely with the Managing Attorney and collaborate with our current Marketing Specialist to develop, execute, and track marketing initiatives that attract the right types of business-litigation clients.
This is a hands-on, strategic role suited for someone who understands professional-services marketing, data-driven decision-making, and positioning expertise in a crowded market.
Key Responsibilities
Strategy & Targeting
- Develop and execute a comprehensive marketing strategy aligned with the firm’s core practice areas:
- Business litigation
- Contract and partnership disputes
- Shareholder / LLC-member actions
- Board, officer, and fiduciary litigation
- Refine client messaging to attract higher-value, better-fit clients and reduce non-ideal inquiries.
- Define and document the firm’s ideal client profiles and ensure consistency across all marketing channels.
Marketing Execution & Oversight
- Oversee and manage content strategy (website, blogs, LinkedIn, email, and other platforms).
- Collaborate with the Marketing Specialist on content creation, SEO initiatives, and digital campaigns.
- Manage and optimize paid advertising efforts (Google Ads, Local Services Ads, retargeting, etc.).
- Ensure brand consistency, tone, and positioning across all platforms.
Analytics, Tracking & Optimization
- Track marketing performance metrics including lead sources, conversion rates, cost per lead, and lead quality.
- Analyze intake data and call outcomes to identify patterns and opportunities for refinement.
- Provide regular reports and insights to firm leadership with clear recommendations.
Collaboration & Operations
- Work closely with intake and operations teams to align marketing with real-world client interactions.
- Coordinate with vendors, consultants, and external marketing partners as needed.
- Assist with special projects, campaigns, and firm-wide initiatives tied to growth.
Qualifications
- 3–6 years of marketing experience, preferably in professional services, legal, finance, or consulting.
- Demonstrated experience with:
- SEO and content strategy
- Paid digital advertising (Google Ads strongly preferred)
- Marketing analytics and performance tracking
- Strong understanding of audience targeting, messaging, and conversion optimization.
- Excellent communication, organizational, and project-management skills.
- Ability to work independently, take ownership, and think strategically.
- Experience marketing legal services or B2B services is a strong plus (but not required).
Compensation
- Competitive salary, commensurate with experience.
- Opportunity for growth as the firm expands.
- Remote work.
How to Apply
To apply, please send us a 90 second video. Tell us what you believe are the 3 most important qualities needed in a marketing manager in a law firm and why you believe they are the most important qualities. Then, explain why you applied for this position. At the end of the video, please say “I have read the instructions contained in the job posting and have followed the instructions”.
Do not send your application through the website. Email a link or an MP3 of your video alongside a cover letter in PDF format to alismelaw@gmail.com. The subject line of the email should be your last name (all caps), followed by the position you are applying for in lower case, followed by one word you would use to describe yourself in all caps. [For example: SMITH Marketing Manager AWESOME].
We look forward to reviewing your application. Applications that do not follow instructions will not be considered.
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: Remote