What are the responsibilities and job description for the Publicist - Fashion/Branding position at align Public Relations?
align Public Relations is seeking talented Senior and Junior publicists to join our Fashion & Branding team. As a publicist, you will be working closely with the full team to ensure each campaign is a success. We are looking for candidates who are creative, enthusiastic, and solution-oriented with a strong passion for PR, Fashion, social media, and Marketing.
YOU:
- Have at least 2 years of experience in PR, communications, or related fields – EXPERIENCE REQUIRED (agency experience is a plus)
- Deep interest in the fashion industry and eagerness to grow in this space
- Strong understanding of luxury fashion brand strategies, Fashion Week schedules, and editorial calendars
- Must have existing relationships with fashion editors, stylists, and talent is a major plus
- Up to date on the latest media trends and comfortable researching story angles to secure placements for our clients
- Possess a strong track record in contributing to successful publicity campaigns
- Experienced in drafting press releases, media alerts, invitations, talking points, and other written publicity materials
- Organized and communicative with excellent written and verbal communication skills
- Proficiency in google docs, Microsoft office and PR software such as Cision, Daily Buzz, and Influencer Intelligence (but not limited to)
- Experienced in creating and distributing electronic press kits and PR assets
- Experienced in using PR software such as Cision and Influencer Intelligence
- A multi-tasker able to work across various campaigns, multiple deadlines and excel within a fast-paced environment
- College degree preferred
The Role:
- Identify and secure opportunities across Fashion Weeks, red carpets, editorial features, and brand collaborations
- Grow relationships and have a close rapport with media, influencers, and talent in order to source the best publicity opportunities for our clients
- Brainstorming and assisting with new business proposals
- Develop and execute comprehensive PR strategies tailored to each client’s brand goals
- Provide high-level brand strategy and fashion-specific feedback directly to clients
- Act as a day-to-day client lead, ensuring clear communication, consistent updates, and strong relationships
- Oversee and organize talent media schedules and talent appearances at major events
- Stay ahead of industry trends to inform strategy and keep clients culturally relevant
- Collaborate closely with internal team members across departments to ensure alignment on all campaigns
- Help manage show invitations, loan requests, and logistics with fashion houses and stylists
- Managing databases, press kits, and invite lists
- Travel for client events, Fashion Weeks, and shoots as needed
About align Public Relations: We are a public relations, branding and strategic networking firm with a strong team that is rapidly growing. We represent a diverse group of clients from Academy Award winning actors to Emmy Award winning TV talent, lifestyle clients, entrepreneurs, authors, thought leaders and YouTube/TikTok/Instagram pop culture talent. Pitching and servicing our clients is our main objective. We are full service; nothing is too big or too small a task. We look to collaborate and empower staff, making every staff member a part of the team and growing from within is important to us. We want long term team employees.
