What are the responsibilities and job description for the Brand Publicist - Los Angeles position at align Public Relations?
Brand Publicist — align Public Relations
align Public Relations — a full-service firm specializing in entertainment, talent, and brand partnerships — is seeking a creative, strategic, and resourceful Brand Publicist to join our growing team. This role is ideal for a publicist with 4 years of experience in brand communications, who has worked with large consumer-facing brands and understands the unique intersection of celebrity, culture, and commerce.
You’ll collaborate closely with senior leadership to develop and execute dynamic publicity campaigns that drive awareness, engagement, and impact for our brand clients.
You Are:
-A seasoned publicist with 4 years of experience in brand or consumer PR, ideally within an agency setting.
-Experienced working with lifestyle, beauty, fashion, or CPG brands — especially those that partner with celebrities, influencers, or entertainment talent.
-Media-savvy, with strong relationships across consumer, lifestyle, business, and entertainment press.
-A creative storyteller who can craft compelling narratives and pitch angles that earn meaningful coverage.
-Comfortable managing both day-to-day campaign execution and high-profile launches.
-Skilled at writing press releases, media alerts, briefing docs, and talking points with precision and polish.
-Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
-Proficient in Google Workspace, Microsoft Office, Cision, MuckRack, and Influencer Intelligence.
-Collaborative and proactive, with excellent written and verbal communication skills.
-Bachelor’s degree in Communications, Marketing, or related field preferred.
The Role:
-Lead brand publicity campaigns from concept to execution, including media outreach, influencer partnerships, and talent integrations.
-Develop strategic storylines and brand positioning that connect clients to cultural conversations and celebrity moments.
-Secure top-tier media coverage across print, digital, broadcast, and social platforms.
-Manage red carpet, press day, and event publicity, including logistics, media handling, and talent preparation.
-Oversee PR assets and press materials, ensuring messaging consistency and alignment with brand goals.
-Build and maintain relationships with media, influencers, and industry partners.
-Track, analyze, and report results, creating client recaps that showcase coverage and ROI.
-Mentor junior staff and collaborate across departments to deliver seamless client service.
-Occasional travel, evenings, or weekends required for events and activations.
About align Public Relations
align PR is a public relations, branding, and strategic networking firm representing a diverse roster of award-winning talent, high-growth brands, and global personalities. Our team brings over 25 years of industry experience spanning entertainment, lifestyle, and digital influence. We are collaborative, and hands on - fostering a culture where team members grow, lead, and build long-term careers.