What are the responsibilities and job description for the Brand Manager position at Align Inc.?
Position Summary
We are looking for an experienced, hands-on, and highly motivated brand manager to join the marketing team. The ideal candidate will act as a brand owner to develop and execute the brand and marketing strategy and work cross-functionally to increase market share and achieve financial objectives.
Essential Duties/Responsibilities
- Define and develop the brand strategy, positioning, values, and brand guidelines
- Develop and execute an integrated marketing strategy that optimizes and increases overall sales and market share.
- Lead new product launches from concept to execution, work collaboratively with cross-functional teams of graphic, operations, e-commerce, and social media
- Monitor brand/product performance, identifying ways to grow share, improve brand/product performance
- Analyze and quantify the success of marketing campaigns, sales forecasts, and relevant financials.
- Plan and execute various researches to track brand health metrics.
- Develop marketing briefs and creative asset requests, ensuring that all creative materials are in line with the brand guidelines.
- Develop and manage the annual brand marketing budget, optimizing spending to achieve better performance and meeting P&L goals.
- Performs other related duties as assigned or requested.
Knowledge, Skills and Abilities
- Bachelor degree in Marketing, Advertising, Public Relations, Journalism, English and other business related study
- 5 years of brand marketing experience in DTC and e-commerce industry, prior experience with home improvement, home décor or home furnishing preferred
- Proven tracking records of successfully building new consumer brands
- Excellent communication and writing skills
- Strong project management skills
- Analytical skills to forecast and identify trends and challenges
- Ability to think creatively and innovatively
- Familiar with the latest trends, technologies and methodologies in graphic design, web design, marketing, production, etc.
Benefits
- Competitive salary will commensurate with experience and education
- Comprehensive benefits package available: (100% paid healthcare, vision, dental and life insurances; matching 401k plan; paid vacation, paid time off, sick days, and holidays)