What are the responsibilities and job description for the Senior Marketing Expert position at AliExpress?
About Us
AliExpress is part of Alibaba International Digital Commerce Group. Launched in 2010, AliExpress is an international marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world. It is available in 18 languages, including English, Portuguese, Spanish and French.
Why Join Us
AliExpress elevates shopping with quality products and superior service, streamlining global commerce for SMEs. Imagine a career where your growth is limitless, collaborating on transformative projects with global impact.
AliExpress boasts a global team that spans various countries including China, Spain, the United States, Korea, Saudi Arabia, Brazil, among others. Wherever you are, you'll find AliExpress's spirit of innovation and collaboration.
Responsibilities
1. Responsible for developing marketing strategies for the local market, driving brand awareness and influence in target markets.
2. Collaborate with cross-functional teams to execute and optimize marketing campaigns, ensuring alignment with business objectives.
3. Analyze market trends and competitor activities, providing strategic recommendations for product development and market positioning.
4. Manage and coordinate with external partners, such as advertising agencies and PR firms, to ensure smooth execution of marketing projects.
5. Monitor and evaluate the effectiveness of marketing activities, regularly reporting and proposing improvement measures to optimize marketing ROI.
Qualifications
1. Bachelor's degree or above in Marketing or related fields, with a preference for experience working or studying in the local market.
2. More than 8 years of marketing experience, with a focus on B2C markets, and experience in the e-commerce industry is a plus.
3. Strong project management and coordination skills, capable of effectively driving cross-functional collaboration.
4. Fluent in English, with excellent communication and negotiation skills to effectively engage with teams and partners from diverse cultural backgrounds.
5. In-depth understanding of digital marketing, including SEO, SEM, and social media marketing, with the ability to make data-driven decisions
AliExpress is an equal-opportunity employer. We firmly believe in and practice non-discrimination and inclusion. We welcome and respect individuals from different backgrounds, cultures, communities, and perspectives. Our diverse workforce is a testament to our commitment to equality, ensuring that everyone has an equal opportunity to succeed and contribute.