Director of Ecommerce

THE RESPONSIBILITIES:

• Develop and execute site merchandising and content strategies to drive sales and brand vision.
• Oversee the timely and accurate set up of products / deliveries and corresponding merchandising.
• Analyze site KPI’s on a weekly / monthly basis and present findings to Senior Leadership.
• Make site optimization & enhancement suggestions based on reporting (i.e. checkout funnel analysis, navigation & assortment layout) to increase conversion.
• Partner cross functionally to ensure the site is set up for 360 marketing moments.
• Own vendor relationships, ensuring continual enhancement to the customer experience and ways to maximize the partnership.
• Responsible for the growth of the Organic Search channel and partnering with our agency on updates.
• Review all calendars for maximum alignment across email, sms and site messages. Once designed, review test emails for approval, linking and merchandising.
• Oversee various aspects of e-commerce photo shoots, ensuring shoots are scheduled appropriately to align with new product deliveries.
• Be able to swiftly identify, respond to and troubleshoot any issues that may arise on the site.
• Stay abreast of all store communication to ensure that ecomm is aligned with stores to create a smooth omni-channel experience.
• Partner with the Customer Service team to understand returns, customer complaints/issues, and pain points to optimize the site.
• Ad hoc reporting and presentations.
• Lead and manage the Ecommerce Manager, Merchandise Assistant and Intern.
  
  

REQUIREMENTS:

• At least 8 years related work experience
• BA/BS degree in business, marketing, or related field
• Proficient in Microsoft Office products, particularly in Excel
• Experience with web-based content management systems, specifically Shopify
• Experience with analytics platforms, specifically Google Analytics
  
  

COMPETENCIES:

• Deep understanding of user experience and online retailing.
• Effective analytical, problem solving and research skills.
• Strong communication skills, comfortable with presentations to large groups.
• Self-starter mentality and ability to prioritize and reprioritize as needed.
• Passion for the consumer, ensuring a best-in-class user experience.
  
  

$125,000 - 140,000 base salary (This range represents the low and high end of the anticipated base salary range for this NY - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other A O employees.)

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.