Sales Manager

About Ice Solutions

Ice Solutions is a rapidly growing manufacturer of liquid deicing and anti-icing products serving retailers, municipalities, snow contractors, airports, and commercial customers across the United States. Our mission is to help customers operate safer, more efficient winter maintenance programs through innovative products, industry expertise, and exceptional service.

As we continue our national expansion, we are looking for an experienced sales leader who enjoys building teams, creating processes, and helping drive revenue growth.

Position Summary

Ice Solutions is seeking a Sales Manager to lead and develop our growing sales organization while building our national retail sales program. This is a hands-on leadership position for someone who enjoys both managing people and selling.

The ideal candidate will oversee the day-to-day activities of the commercial sales team while personally leading retail business development efforts. This individual will establish retail sales strategies, secure key retail partnerships, develop repeatable processes, and build the foundation for a dedicated retail sales team. Once the retail program has been successfully established, this leader will recruit, hire, and mentor additional retail sales professionals.

This is an excellent opportunity for someone who enjoys building something from the ground up and wants to play a key role in the long-term growth of a rapidly expanding company.

Key Responsibilities

Sales Leadership

• Lead the daily activities of the commercial sales team.
• Coach, mentor, and develop Territory Sales Representatives to achieve individual and team goals.
• Conduct regular one-on-one meetings, pipeline reviews, and performance coaching.
• Establish and monitor KPIs, sales activity metrics, forecasting, and CRM compliance.
• Develop sales strategies that drive profitable growth across all channels.

Retail Program Development

• Develop and execute Ice Solutions' national retail sales strategy.
• Identify and pursue partnerships with major retailers, distributors, and buying groups.
• Lead buyer presentations, line reviews, and contract negotiations.
• Develop retail pricing strategies, promotional programs, merchandising initiatives, and launch plans.
• Build standardized sales processes, onboarding materials, and retailer support programs.
• Recruit and build a dedicated retail sales team as the business grows.

Business Development

• Personally manage strategic retail opportunities during the program's startup phase.
• Assist with large commercial opportunities when needed.
• Represent Ice Solutions at industry trade shows, conferences, and customer meetings.
• Collaborate with Marketing, Operations, Supply Chain, and Customer Service to ensure successful customer onboarding and execution.

Qualifications

• 5 years of progressive sales experience, including outside sales and sales leadership.
• 2 years of experience managing or leading a sales team.
• Experience building new sales channels, programs, or territories.
• Demonstrated success developing relationships with retail buyers or large commercial accounts.
• Strong leadership, coaching, and communication skills.
• Experience managing CRM systems, forecasting, and sales reporting.
• Entrepreneurial mindset with the ability to build scalable processes.

Preferred Qualifications

• Experience selling to major retailers such as Walmart, Costco, Ace Hardware, Tractor Supply, Home Depot, Lowe's, Menards, Do it Best, or True Value.
• Background in CPG, seasonal products, industrial products, agriculture, or construction-related industries.
• Experience launching new products into retail channels.
• Experience recruiting, hiring, and developing sales teams.