Marketing Brand Manager

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

As we continue to grow, we are seeking Marketing Brand Manager for our Morristown, NJ office. This is a hybrid working position.

Scope of the role:

The Brand Manager will report directly to our Vice President, Head of Marketing & Mail Order Operations. Selected individual will develop and manage brand strategies and will create and execute go-to-market plans in the HCP and consumer channels and strengthen organizational capabilities to expand our digital footprint. The Brand Manager will lead the development of new product launches in conjunction with multifunctional and agency partners. The Brand Manager will also be a key participant in the development of the long-range Strategic Plan for the US business. This is a hybrid position with office hours in our Morristown, NJ corporate office.

Your key responsibilities:

• Strategic Planning – Develop and maintain a multi-year strategy that includes definition of the go-to-market framework, product innovation, and channel expansion to sustain growth.
• Insights – Uncover and leverage consumer and HCP insights and translate them into actionable building blocks
• New Product Initiative Leadership – Lead development of insight-based new product initiatives. Lead multifunctional teams including R&D, Market Research, Finance, Medical Affairs and Legal.
• Marketing Excellence – Develop best-in-class marketing plans to support consumer/patient/HCP growth, with an increased focus on digital capabilities. Partner with advertising and media agencies to support plan development, creative asset development and continued optimization. Enhance the organization’s marketing toolkits with an emphasis on quality, speed and agility.
• ROI Analysis - Track marketing investments and collect and analyze ROI to better inform future spend

Who are you:

• Bachelor's degree required; MBA preferred.
• 5 years of brand management experience preferably within consumer healthcare, pharma or CPG
• Experience in developing and executing successful brand strategies leading to the successful attainment of business goals.
• New product innovation development and launch experience
• Experience driving traffic and conversion via digital marketing and Ecommerce

Why Join Alfasigma:

At Alfasigma, we foster a culture where the courage to innovate is key to our success.

We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.

Alfasigma is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, religious creed, religious observance, color, age, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, ancestry, marital status, medical condition as defined by state law (cancer and genetic characteristics), disability, military service, military and veteran status, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on the Company. Please email Human Resources at HR@alfasigma.com if you need assistance completing any forms or to otherwise participate in the application process.