What are the responsibilities and job description for the Product Marketing Manager position at AlertMedia?
Do work that matters.
At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.
Our core values drive us in our important mission of keeping people safe & informed:
We’re seeking an experienced, driven Product Marketing Manager to own the go-to-market strategy for our product portfolio. This is a high-impact role focused on strengthening revenue motions, refining positioning, and driving measurable growth for established offerings.
You will be expected to assess market opportunity, define a clear strategy, align cross-functional teams, and deliver measurable business results. This role carries real ownership and accountability for revenue impact. This is not a passive support function. This is a role for someone who wants to shape direction and be accountable for outcomes.
Who You Are:
You are analytical, structured, and outcome oriented. You know how to evaluate a product’s current performance, identify gaps in the revenue motion, and build a focused strategy that drives growth. You are comfortable working across Sales, Product, Demand Generation, Content, and Customer Success to align priorities and translate strategy into execution. You bring both strategic thinking and disciplined follow-through. You influence without authority and earn credibility through clarity and results. You care about measurable impact.
What You Get to Do Every Day:
AlertMedia, backed by Vista Equity Partners, helps organizations protect their people and businesses through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and more confidently. AlertMedia supports essential communication for thousands of leading businesses—including JetBlue, Coca-Cola Bottling, and Walmart—in more than 150 countries.
We are an equal-opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com.
Come join us in our mission to save lives and minimize loss through effective communication.
AlertMedia does not currently sponsor applicants for work visas.
By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy – https://www.alertmedia.com/legal/privacy-policy/
At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.
Our core values drive us in our important mission of keeping people safe & informed:
- We’re humans, not robots Customers always come first
- We work better together
- Simplicity is our strength
- Our reputation is priceless
- Hard work pays off
We’re seeking an experienced, driven Product Marketing Manager to own the go-to-market strategy for our product portfolio. This is a high-impact role focused on strengthening revenue motions, refining positioning, and driving measurable growth for established offerings.
You will be expected to assess market opportunity, define a clear strategy, align cross-functional teams, and deliver measurable business results. This role carries real ownership and accountability for revenue impact. This is not a passive support function. This is a role for someone who wants to shape direction and be accountable for outcomes.
Who You Are:
You are analytical, structured, and outcome oriented. You know how to evaluate a product’s current performance, identify gaps in the revenue motion, and build a focused strategy that drives growth. You are comfortable working across Sales, Product, Demand Generation, Content, and Customer Success to align priorities and translate strategy into execution. You bring both strategic thinking and disciplined follow-through. You influence without authority and earn credibility through clarity and results. You care about measurable impact.
What You Get to Do Every Day:
- Own the strategy: Evaluate pipeline performance, win/loss trends, market opportunity, and competitive positioning to define a focused go-to-market plan grounded in data.
- Clarify positioning and messaging: Refine ICP definition, buyer personas, and value propositions to ensure strong differentiation and relevance.
- Strengthen the revenue motion: Partner closely with Sales leadership to improve outbound and expansion efforts through enablement, messaging, and structured execution plans.
- Drive demand intentionally: Propose demand strategies rooted in research and performance insights. Collaborate with Content and Demand Generation teams to develop and activate campaigns and assets aligned to revenue goals.
- Connect the dots: Serve as a cross-functional connector across Product, Sales, Marketing, and Customer Success to ensure alignment, prioritization, and cohesive execution.
- Deliver measurable outcomes: Track performance, analyze results, and iterate to improve pipeline growth, conversion rates, and overall revenue impact.
- 5 years of B2B SaaS product marketing experience
- Experience in SaaS, B2B technology
- Demonstrated success building and executing GTM strategies that drive measurable revenue growth
- Familiarity with tools such as Salesforce, Seismic, and marketing automation platforms
- Strong analytical skills and comfort working with CRM data, pipeline reporting, and performance metrics
- Experience enabling Sales teams with clear messaging and structured motions
- Proven ability to manage complex, cross-functional initiatives
- Ability to influence stakeholders and senior leaders without direct authority
- Strategic mindset paired with disciplined execution
- Clear, structured communication skills
- Must be located in Austin metro area and comfortable with a hybrid work model
- Experience in Security/emergency management markets
- Experience in a growth-stage company where you’ve built structure and repeatable processes
- Competitive base salary Company-wide bonus program
- Generous and flexible time and parental leave policies
- Health benefits - Medical, Dental, Vision and Life Insurance 100% paid for employees!
- 401K with a generous company match
- Amazing rewards and incentives – we love celebrating each other!
- Commitment to community service with opportunities to give back
- A Best Places to Work company 10 years in a row and numerous other awards
- Access to brand new downtown office with 360 views of Austin, high-tech building gym, and nearby running trails
- Ongoing career development opportunities with our Learning and Development team
AlertMedia, backed by Vista Equity Partners, helps organizations protect their people and businesses through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and more confidently. AlertMedia supports essential communication for thousands of leading businesses—including JetBlue, Coca-Cola Bottling, and Walmart—in more than 150 countries.
We are an equal-opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com.
Come join us in our mission to save lives and minimize loss through effective communication.
AlertMedia does not currently sponsor applicants for work visas.
By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy – https://www.alertmedia.com/legal/privacy-policy/