What are the responsibilities and job description for the Territory Sales Representative (New England) position at Aleron?
Description
Seeking a high-performing Territory Sales Representative to expand and deepen our presence in the outdoor living, hearth, and heating categories. This role is designed for a proven industry professional who understands the technical, relational, and commercial dynamics of selling through dealer networks to contractor and installer channels. This is not an entry-level sales role. We are looking for a recognized, respected operator in the space-someone who can immediately engage dealers, influence buying decisions, and drive revenue growth through disciplined execution and strong relationships.
Core Responsibilities
Territory Growth & Revenue Generation
- Own and grow a defined territory across hearth, grills, outdoor heating, and related product categories
- Expand existing dealer relationships while aggressively prospecting and onboarding new accounts
- Drive revenue through dealer sell-in and support dealer sell-through to contractors and end customers
Channel Development
- Build strong relationships with:
- Independent dealers
- Appliance retailers
- Outdoor and Hearth resellers
- Understand contractor needs and influence dealer stocking decisions accordingly
Sales Execution & Closing
- Identify, qualify, and close high-value opportunities
- Distinguish between real pipeline opportunities and low-probability conversations
- Maintain a disciplined sales funnel with clear next steps and follow-up
Technical & Product Expertise
- Demonstrate strong working knowledge of installation, venting, fuel types, and product applications
- Act as a trusted advisor to dealers and contractors on product selection and use cases
CRM & Reporting Discipline
- Manage pipeline, accounts, and activities within CRM (Salesforce preferred)
- Maintain accurate forecasting and opportunity tracking
- Use CRM as a system of execution-not just reporting
Market Intelligence
- Provide feedback on competitor activity, pricing, and product gaps
- Identify opportunities for new product placement and category expansion
Qualifications & Experience
Industry Background (Required)
- Direct experience in outdoor living, hearth, grills, heating, HVAC, or appliance channels
- Experience selling to dealers, distributors, or contractor-facing businesses
- Familiarity with installation environments and technical product considerations
Sales Profile
- Proven track record of closing deals and exceeding territory targets
- Strong follow-up discipline and pipeline management
- Ability to operate independently in a field-based, travel-heavy role
Professional Presence
- Known and respected within relevant industry circles
- Commands credibility with dealers, contractors, and partners
- Strong communication and relationship-building skills
Technical Orientation
- Comfortable discussing installation, specifications, and product performance
- Able to translate technical features into commercial value
Tools & Systems
- Experience using CRM systems (Salesforce preferred but not required)
- Proficient in managing territory activity and reporting
Key Traits for Success
- Road Warrior Mentality - thrives in a high-travel, field-driven role
- Closer's Instinct - knows when and how to move a deal forward
- Commercial Judgment - can quickly assess real opportunities vs. noise
- Energy & Drive - high-output, self-motivated, and resilient
- Accountability - owns results and follows through on commitments
Target Salary: $ 70,000- $100,000 bonus/commission (OTE $ 125-150k)
Job Requirements
What You'll Bring:
What Sets You Apart:
Additional Information:
Compensation & Structure
- Competitive base salary uncapped commission
- Performance-based incentives tied to territory growth
- Travel and business expenses covered
After you apply, you may receive a call or message from our AI Talent Scout about this role or other opportunities that match your skills and preferences. AI agent role is to help speed up your hiring process by answering questions, confirming basic information, and identifying whether there's a mutual fit.
The call or chat may be recorded so that our recruiting team can review it - they make all final hiring decisions, while AI agent simply helps move you forward faster. The best part? They are available 24/7, so you can connect whenever it's convenient for you.
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.
Aleron companies; Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, Viaduct, and Aleron's strategic partner, SDI are Equal Employment Opportunity and Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, genetic information, sex, age, disability, veteran status, or any other legally protected basis.
Salary : $70,000 - $100,000