Marketing Specialist

A Fortune 500 investment management firm is seeking a Marketing Specialist to support the Americas Marketing team, with a primary focus on institutional investors, consultant relations, and intermediary distribution channels across the U.S. and Canada.

This role serves as a key liaison between segment marketing, digital marketing, and distribution teams, helping execute and optimize email marketing, social media campaigns, and digital marketing initiatives that support client acquisition, engagement, and retention strategies. The position will manage content distribution across digital channels, support marketing campaigns and events, coordinate with global marketing teams, and provide reporting and analytics to measure campaign effectiveness

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This is an excellent opportunity for a marketing professional with 3–6 years of experience who enjoys working across digital channels, managing campaigns, and leveraging analytics to improve marketing performanc

e.
Key Responsibilit

iesEmail Marketing Managem

• entManage email marketing campaigns from intake through deployme
• nt.Gather business requirements, establish priorities, and coordinate campaign launch
• es.Author, edit, and publish email communications using marketing automation platfor
• ms.Manage relationship manager communications programs, including one-to-one and one-to-many client communicatio
• ns.Monitor campaign performance, including open rates, click-through rates, engagement metrics, and conversion tren
• ds.Analyze email performance and recommend optimizations based on da

ta.Social Media Market

• ingSupport social media initiatives across institutional and consultant-focused marketing channe
• ls.Coordinate content creation, scheduling, publishing, and reporting for social media campaig
• ns.Manage associate social media enablement programs and executive social media initiativ
• es.Partner with internal marketing teams to align social content with broader marketing campaigns and business prioriti
• es.Ensure social media activities align with compliance, legal, and brand governance requiremen
• ts.Maintain awareness of paid media campaigns, target audiences, ad formats, and performance metrics to ensure consistency across channe

ls.Marketing Operations & Campaign Supp

• ortCoordinate marketing activities across Americas marketing teams and global partne
• rs.Maintain content calendars and campaign schedules across digital channe
• ls.Support virtual events, conferences, webinars, thought leadership campaigns, articles, white papers, and related marketing initiativ
• es.Assist with digital marketing projects by gathering requirements and coordinating implementation effor
• ts.Support lead management and lead lifecycle initiatives designed to drive engagement, lead generation, and client retenti

on.Analytics & Report

• ingAggregate and analyze marketing performance data across email, social media, and digital channe
• ls.Develop reports and dashboards measuring campaign effectiveness and channel performan
• ce.Track KPIs including engagement, traffic, lead generation, lead-to-contact conversion, and audience grow
• th.Present insights and recommendations to marketing leadership and business stakeholde
• rs.Support quarterly business reporting and ongoing campaign optimization effor

ts.
Required Qualificat

• ions3–6 years of experience in digital marketing, email marketing, social media marketing, or marketing operati
• ons.Hands-on experience managing email marketing campaigns, including content creation, deployment, and performance report
• ing.Experience managing B2B social media marketing initiatives, particularly Linke
• dIn.Experience measuring and analyzing digital marketing performance using campaign analytics and reporting to
• ols.Understanding of email marketing best practices, audience segmentation, engagement metrics, and marketing automat
• ion.Experience developing and maintaining marketing content calendars and campaign schedu
• les.Familiarity with lead generation, lead nurturing, and customer engagement strateg
• ies.Experience gathering business requirements and supporting marketing technology or digital marketing initiati
• ves.Strong proficiency with Microsoft Office, including Excel and PowerPo