CRM Manager

Reports To: VP of Ecommerce and Digital

About A.L.C.

A.L.C. was founded in 2008 by sought-after celebrity stylist Andrea Lieberman to address a multi-generational need for accessible, high-quality capsule wardrobing. The Los Angeles-based, women-led brand hails from New York, making it fluent in fast-paced living with a confident, laid-back attitude. Since its inception, A.L.C. has established a unique proposition as a design-led organization offering considered classics with a modern twist, empowering women to enhance their personal style. Innovative use of textures, unique silhouettes with bold details, and a modern take on timeless tailoring, are just a few of the elements that define the brand every season. Each collection is built on a foundation of exclusive fabrications, best-in-class construction, and thoughtful creative collaborations.

Overview

  A.L.C. is seeking an CRM Manager to lead lifecycle marketing strategy and execution, driving customer engagement, retention, and revenue growth across owned channels.

This role will be responsible for managing email and SMS programs, optimizing campaign performance, and identifying opportunities to enhance the customer journey across touchpoints. The ideal candidate combines strong analytical skills with a deep understanding of fashion and luxury brand storytelling.

Reporting to the VP of Ecommerce & Digital, this role will partner closely with ecommerce, creative, brand, and merchandising teams to drive revenue, customer loyalty, and lifetime value through strategic lifecycle marketing programs.

Lifecycle Marketing Strategy & Management

● Own day-to-day management and optimization of email and SMS marketing channels, including campaign and automated lifecycle programs.

● Develop and execute strategies to drive customer acquisition, retention, and re-engagement.

● Continuously optimize programs to improve revenue per send, conversion rate, and customer lifetime value.

Campaign Planning & Execution

● Lead email and SMS campaigns in support of seasonal launches, product drops, promotions, and brand initiatives.

● Collaborate with Creative and Brand teams to ensure messaging and design align with brand voice and storytelling.

● Manage campaign calendars, segmentation, testing strategies, and deployment.

Lifecycle & Automation 

● Build and optimize automated flows including welcome, abandoned browse/cart, post-purchase, winback, and retention programs.

● Oversee all triggered and transactional emails

● Identify opportunities to enhance personalization and segmentation across the customer lifecycle.

● Continuously test and refine journeys to improve engagement and conversion.

Reporting & Analytics 

● Monitor and analyze performance across email and SMS channels as well as customer cohorts

● Provide regular reporting on key metrics including revenue per send, open rate, click-through rate, conversion rate, and list growth.

● Identify insights and opportunities to improve deliverability, engagement, and overall channel performance.

● Drive strategy to increase list growth, reduce time between orders, increase order frequency

Cross-Functional Collaboration

● Partner with the Ecommerce team to align messaging with site merchandising and product launches.

● Work closely with the Creative team to ensure assets meet both brand and performance standards.

● Partner to support marketing audience integrations

● 4–6 years of email and lifecycle marketing experience, preferably within fashion, luxury, or premium consumer brands.

● Hands-on experience with ESP marketing platforms such as Klaviyo, Listrak, Attentive, or similar.

● Strong analytical skills with experience in GA4 and email platform reporting tools.

● Strong understanding of segmentation, personalization, and customer lifecycle strategies.

● Experience working with ecommerce platforms such as Shopify or similar.

● Highly organized with the ability to manage multiple campaigns and timelines simultaneously.

● Experience with A/B testing and optimization strategies

The compensation for this position ranges from $110,000 to $120,000 annually. The rate of pay offered will be dependent upon candidate’s relevant skills and experience. In addition, there is a comprehensive benefits package including: medical, dental, vision, supplemental benefits through AFLAC, a retirement plan various paid time off programs, and employee discount/perks.