Marketing Manager

ALBERT HOTEL is hiring for a MARKETING MANAGER

An urban oasis, tucked away off of Main Street in the heart of Fredericksburg, TX, Albert Hotel offers a peaceful yet sophisticated luxury experience in Texas's famed Hill Country. Opened in January 2025, the property features 105 thoughtfully appointed guest rooms and suites, along with uniquely designed bunk rooms and a private house with custom furnishings, locally-curated amenities, and thoughtful touches.

With the guest experience in mind, Albert's elevated amenities include a sunken limestone pool featuring an outdoor bar and cabanas, state-of-the-art fitness center, and a 2,000-square-foot full-service spa. Additionally, the property is home to four on-site culinary outlets.

Albert boasts 3,600-square-foot of semi-open air event space, a 1,200-square-foot mezzanine deck, and an expansive event lawn, making it a prime destination for weddings, private events, and intimate gatherings.

What you'll do:

Digital Marketing

• Responsible for the maintenance of the property’s website, including updating copy, promotions, maintaining a calendar of events, and fulfilling any website changes or updates
• Produce revenue-generating email campaigns by developing compelling copy and imagery on a consistent cadence; ensure guest-facing email communication is clear
• Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, Yelp, OpenTable, etc.

Promotions, Packages, & Offers

• Brainstorm, develop, and execute unique, on-brand promotions that align with the property’s revenue and brand awareness goals
• Provide regular audits of promotions across platforms, ensuring offers are up-to-date, fresh, and seasonal; work with operations and revenue teams 

Events & Activations

• Lead the development, promotion, execution, and management of all events, activations, and property pop-ups
• Build relationships with brand-aligned partners and develop community-minded programming events and cutting-edge activations to keep the properties top-of-mind in the community and drive traffic
• Maintain and update event listings on all third-party sites, such as local event calendars
• Communicate events internally in a clear and timely way; ensure all team members are aware of events and activations through standard operating procedures (SOPs)
• Provide on-site support during events to ensure successful execution

Social Media

• Develop monthly, quarterly, and annual content calendars, working with Operations teams to ensure content curation and posting strategies align with the property
• Maintain social media strategies and create content, including video content, for all social media platforms
• Manage Later accounts, develop KPIs, and provide monthly reports to the Director of Marketing and other key stakeholders
• Stay on top of social trends and engage in new methods to capitalize on new marketing opportunities

Branding

• Be the champion of the property’s marketing needs and support team when on-brand items are developed and rolled out; Design additional items for the properties as requested by management
• Write on-brand, grammatically correct copy for websites, email campaigns, social media, marketing collateral, etc.
• Update all F&B menus, sales kits, catering menus, in-room collateral, etc.; support team by providing timely updates as needed
• Ensure all marketing materials on-site are on-brand by performing regular audits of operational collateral and guest-facing messaging

Public Relations

• Work with third-party agencies to provide strategic, thoughtful direction based on the property’s needs and goals
• Field and fulfill incoming media requests for interviews, photography, recipes, etc.
• Coordinate on-site photoshoots; work with appropriate departments and property stakeholders to ensure shoots are within budget, conducted promptly, and fulfill property needs

General Responsibilities

• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations
• Understand marketing best practices
• Work with the Director of Marketing on strategic partnerships and fulfillment as it relates to packages, events, and activations
• Provide reporting to key stakeholders, managing the optimization of programs on a regular and ongoing basis

Who you are:

• Bachelor’s degree in marketing, public relations, communication, journalism, or related field, or an equivalent combination of education
• 3-5 years of experience in marketing or related field required; Previous experience working in hospitality, restaurants, or hotels preferred
• You are highly motivated, organized, and a quick learner
• Capable of meeting tight deadlines and able to work on multiple projects simultaneously
• Willing and able to work long hours on evenings and weekends when necessary, including some holidays
• Adobe Creative Suite, Canva or other design experience is a plus. You will be responsible for basic flyers, brochures, posters, menu updates, etc.
• You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.
• You are a proponent of collaboration and cross-departmental team involvement. Nothing you do is in a vacuum.
• You are a great storyteller with an exceptional writing ability.
• You have superior analytical skills, are a problem solver, and a critical thinker by using data to make decisions.
• You believe in hospitality, deeply and passionately.
• You are knowledgeable and at the forefront of emerging digital and creative trends.
• You’re excellent with time management and know when to ask for help.
• You have a strong work ethic and the ability to work both autonomously and in a team.
• You have an intuitive sense of how to manage the back-end of most digital platforms.
• You have opinions about photography & videography best practices and aesthetics.

BENEFITS

We are proud to offer competitive wages and the following benefits for full-time employees:

• Up to 3 weeks paid time off annually
• 50% off discount at most New Waterloo restaurants
• Health, vision dental benefits
• 401K matching
• Paid holidays
• Volunteer pay
• Tuition reimbursement
• Referral bonuses
• Discounts at our shops, hotels local partnerships

ABOUT NEW WATERLOO

New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses. 

New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

We will be accepting applications on an ongoing basis until a candidate is selected for this role.