Sales Enablement Marketing Manager

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Job Description

Albemarle is hiring for a Sales Enablement Marketing Manager. This position is hybrid (3-days per week in office) and located in Charlotte, NC.

The Sales Enablement Marketing Manager is responsible for bridging the gap between marketing and sales by developing and executing global sales enablement strategies that empower sales teams with the tools, content, and insights needed to drive revenue growth. This role plays a critical part in aligning go-to-market messaging, optimizing sales processes, and enhancing customer engagement by outlining data-driven enablement programs.

This role will provide the expertise for the marketing center of excellence (ie: online marketing hub) through partnership with Commercial Sales Excellence, Commercial and Sales teams to develop strategic marketing initiatives aligned to the region and end markets. And will work directly with other members of the marketing team, sales and sales enablement to support industry events and sales engagements.

The Sales Enablement Marketing Lead needs to have a passion for program management and driving actions to increase seller productivity and measurably improve seller performance and engagement through market insights, trainings, etc. Success will be measured by and in conjunction with key sales excellence metrics, such as sales productivity and leads to revenue.

What You Will Do

Reporting to the Marketing Activation Director in Strategic Marketing, the key responsibilities will include:

Strategic Enablement

• Develop. lead and own the global sales marketing enablement strategy aligned with marketing and commercial excellence goals.

• Collaborate with product/segment marketing, marcom, and sales leadership to ensure consistent enablement strategy, tools and messaging across all touchpoints in each segment.

• Define, develop and manage the sales enablement roadmap, including onboarding, training, and ongoing development programs.

• Align with Commercial Excellence function to ensure adoption of key strategic initiatives identified as part of this role to enable sales productivity (ie: global training, leads to revenue conversion and sales effectiveness activities).

Content & Tools

• Work within and extract data from the integrated set of sales tools and systems including SFDC, and customer facing portals, such as the marketing hub and website

• Create and curate high-impact sales collateral, pitch decks, case studies, and competitive battlecards in partnership with cross-functional teams.

• Own and manage enablement platforms (e.g. Marketing Hub) and other platforms to ensure sales is able to support customers with the information necessary and to ensure easy access to content.

• Lead marketing projects and marketing initiatives focused on growth and improving productivity throughout the sales organization (ie: leads to revenue).

Performance & Insights

• Establish KPIs to measure marketing sales effectiveness (e.g., content usage for collateral, win rates for campaigns, ramp time for training initiatives). This will be done in alignment with key sales metrics and commercial excellence targets.

• Deliver regular reporting to senior leadership on enablement impact and ROI.

• Be accountable for driving market backed, and customer focused initiatives that are measurable and sustainable; develop programs and metrics that increase the adoption and seller success and wins for the business.

Cross-Functional Collaboration

• Act as a strategic liaison between marketing, sales, sales excellence, and product teams.

• Lead feedback sessions to continuously refine defined enablement strategies.

• Attend and support global and regional sales events, including kickoffs, training summits, and product launches.

Key Skills & Competencies:

• Strategic Thinking: Ability to align enablement initiatives with broader commercial and marketing strategies; skilled in translating business goals into actionable sales support programs.

• Cross-Functional Collaboration: Ability to partner with teams across sales, marketing, communications, product management, and R&D to align efforts with business strategies. Adept at navigating matrixed organizations and influencing without authority.

• Content Development & Messaging: Expertise in crafting compelling sales collateral, playbooks, and messaging frameworks; ability to tailor content for different buyer personas and stages of the sales funnel.

• Sales Optimization and Training: Experience designing onboarding programs, workshops, and ongoing training paths for sales with experience mapping enablement tools to each stage of the buyer journey. Ability to evaluate and implement marketing solutions that enhance sales productivity.

• Change Management: Ability to drive adoption of new tools, processes, and messaging across global teams. Skilled in managing resistance and fostering a culture of continuous improvement.

• Personal Attributes:

• Strategic Thinker: Ability to anticipate market trends, foresee challenges, and develop innovative strategies to position the company effectively in the marketplace.

• Detail-Oriented & Organized: Ability to manage multiple projects simultaneously with a focus on accuracy and high-quality execution.

• Proactive & Results-Driven: Demonstrates a proactive approach in gathering insights and driving initiatives that enhance customer engagement and brand visibility.

• Team Player with Leadership Potential: Strong collaboration skills and the ability to lead initiatives across departments, while also working independently to manage key responsibilities.

What You Bring

Required:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).

• 8 years of experience in Sales/Commercial, Sales Operations and/or Marketing Leadership roles with increasing responsibility within a B2B environment, ideally in the chemical industry or a similar sector.

• Prior experience in working in Salesforce and the software suite of offerings, including CRM tools.

• Experience managing and leading global projects and programs in a matrix environment.

This role requires a candidate who thrives in a fast-paced environment, is highly organized, and can manage a variety of initiatives simultaneously. The successful candidate will be an integral part of the team, driving key insights, enhancing customer relationships, and promoting the company’s brand at industry events.

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Benefits of Joining Albemarle

• Competitive compensation

• Comprehensive benefits package

• A diverse array of resources to support you professionally and personally.

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.