What are the responsibilities and job description for the Principal Cobrand Acquisition & Lifecycle position at Alaska Airlines and Careers?
Company: Alaska Airlines The Team:
As a senior individual contributor within Alaska’s multi-billion-dollar cobrand portfolio, this role provides a holistic view across owned acquisition pathways and cardholder lifecycle performance. In close partnership with other members of the Cobrand team responsible for execution across digital and employee-supported channels, this individual supports channel-level acquisition performance by aligning acquisition and onboarding strategies across Alaska-owned environments and coordinating with Bank of America and internal stakeholders to ensure engagement efforts improve activation, early spend, and long-term account productivity for newly acquired cardholders across Alaska-direct channels.
Key Duties:
Note: We don’t typically hire at the top of the range.
Total Rewards:
For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.
Regulatory Information:
Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.
Government Contractor & Department of Transportation (DOT) Regulations
Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.
FLSA Status: Exempt Employment Type: Full-Time Regular/Temporary: Regular Requisition Type: Management Location: Seattle - Corporate HQ Featured Job: 0 L:: #LI-B
Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.
Role Summary:
The Principal Cobrand Acquisition & Lifecycle is responsible for developing and coordinating the acquisition strategy for new cobrand accounts across Alaska-owned channels and ensuring those accounts are activated into productive, high-value cardholders. This role brings a cross-channel view to Alaska-direct acquisition performance, aligning digital and employee-supported acquisition pathways with onboarding and engagement strategies that drive early activation, benefit utilization, and long-term account value.
As a senior individual contributor within Alaska’s multi-billion-dollar cobrand portfolio, this role provides a holistic view across owned acquisition pathways and cardholder lifecycle performance. In close partnership with other members of the Cobrand team responsible for execution across digital and employee-supported channels, this individual supports channel-level acquisition performance by aligning acquisition and onboarding strategies across Alaska-owned environments and coordinating with Bank of America and internal stakeholders to ensure engagement efforts improve activation, early spend, and long-term account productivity for newly acquired cardholders across Alaska-direct channels.
- Developing and coordinating acquisition strategies across Alaska-owned channels in partnership with team members responsible for digital and employee-supported acquisition performance, improving conversion, approval volume, and overall channel productivity.
- Collaborate with channel owners to inform and prioritize enhancements to Alaska-controlled acquisition pathways across digital guest platforms (alaskaair.com, hawaiianair.com, mobile app), leveraging performance insights and testing strategies to improve conversion and application flow effectiveness.
- Partner with internal stakeholders to ensure employee-supported acquisition strategies are aligned to enterprise cobrand performance goals and effectively contribute to Alaska-direct account growth.
- Coordinate with Marketing teams to ensure Alaska-direct acquisition pathways are positioned to capture demand generated through brand investment and performance marketing initiatives.
- Partner with Cobrand team member responsible for acquisition and lifecycle analytics to evaluate Alaska-direct performance, identify segmentation opportunities, and inform onboarding and engagement strategies that improve activation, early spend, and long-term account value.
- In partnership with Bank of America and internal lifecycle stakeholders, define and oversee execution of the cardholder engagement roadmap—including early-month-on-book communications, lifecycle journeys, and trigger-based campaigns—to improve activation, repeat spend, benefit utilization, and overall account productivity for newly acquired cardholders.
Required
- 7 years of experience in loyalty, marketing, strategy, finance, business development or related area.
- Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
- Advanced analytical background with proven ability to navigate complex datasets.
- Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
- Detail oriented and highly organized, with ability to multi-task and work independently.
- High school diploma or equivalent is required.
- Minimum age of 18.
- Must be authorized to work in the U.S.
Preferred
- Airline industry experience.
- Experience developing strategic plans.
- Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
- Passion for loyalty programs, aviation, guest experience and platform development.
- Experience using Excel, Alteryx and/or Tableau.
- Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.
- Defines 12 -month strategy for function; leads self and project teams to execution.
- Makes decisions, provides recommendations for functional area and within scope of influence.
Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.
Note: We don’t typically hire at the top of the range.
Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.
- Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
- Comprehensive well-being programs including medical, dental and vision benefits
- Generous 401k match program
- Quarterly and annual bonus plans
- Generous holiday and paid time off
For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.
Equal Employment Opportunity Policy Statement
It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.
It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.
We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected
categories.
We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.
To implement this policy, we will:
(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;
(2) Ensure that employment decisions are based only on valid job requirements; and
(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.
Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.
Government Contractor & Department of Transportation (DOT) Regulations
Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.
Salary : $122,800 - $184,200