VP of Sales & Marketing for Sweeper & Safety Group

Alamo Group is currently accepting applications to fill the position of VP of Sales & Marketing for the Sweeper & Safety division.

To apply, click here:  https://recruiting.adp.com/srccsh/public/RTI.home?r=5001164884006&c=1054041&d=SchwarzeCareerCenter&_dissimuloSSO=RvPQi5zFVOg:2Stxyn_ZYsLmz4G73mCkzE0iDfQ

Qualifications:

About the Role

We are seeking an experienced Group Sales Manager to lead sales strategy and execution for the Sweeper & Safety Group, which includes Schwarze Industries, ODB (Old Dominion Brush), Nitehawk Sweepers, and Royal Truck & Equipment. These businesses serve municipal, contractor, and industrial markets with industry-leading street sweepers, debris collectors, and truck-mounted safety equipment.

The Group Sales Manager will oversee direct and dealer channel performance, CRM utilization, market forecasting, marketing campaigns, and coordination of trade shows. A critical responsibility is leading product management input through the pragmatic framework of Voice of the Customer (VOC) — ensuring customer insights shape the product roadmap and drive long-term growth.

This role reports directly to the Group Vice President of Sweeper & Safety and will play a central role in unifying sales efforts across the four brands.

What You’ll Do

• Sales Leadership & Strategy
• Develop and execute sales strategies across Schwarze, ODB, Nitehawk, and Royal aligned with revenue and profitability goals.
• Establish group-wide sales targets, KPIs, and reporting cadence.
• Monitor market and competitive trends, adapting strategy accordingly.
• Channel & Customer Management
• Oversee direct sales and dealer/distributor networks across Sweeper & Safety brands.
• Strengthen dealer programs (training, incentives, performance tracking).
• Serve as a senior partner to major accounts, supporting negotiations and long-term growth.
• CRM, Forecasting & Analytics
• Drive consistent CRM usage across all four brands for pipeline management and forecasting.
• Ensure data accuracy and pipeline visibility to support executive decision-making.
• Deliver timely forecasts for bookings, backlog, and market demand.
• Product Management & VOC
• Lead product management input using VOC to capture structured customer feedback across all Sweeper & Safety companies.
• Translate insights into product requirements, feature prioritization, and business cases.
• Partner with engineering and product teams to align product roadmaps with customer needs.
• Marketing & Trade Shows
• Collaborate with marketing on campaigns, promotions, and product launches for all group brands.
• Oversee planning, logistics, and execution of trade shows and industry events.
• Ensure lead capture and follow-up processes are effective across companies.
• Team Leadership & Coordination
• Manage and mentor a high-performing group sales team.
• Promote collaboration across sales, marketing, product, operations, and service functions.
• Share best practices and create consistency across Schwarze, ODB, Nitehawk, and Royal.

What We’re Looking For

• Bachelor’s degree in Business, Engineering, Industrial Management, or related field.
• 7–10 years of B2B industrial/manufacturing sales experience, including 3–5 years managing direct and dealer channels.
• Proven success in sales strategy, forecasting, and achieving targets.
• Experience with CRM platforms (Salesforce, Microsoft Dynamics, etc.).
• Familiarity with Pragmatic Institute framework and VOC methodologies.
• Strong leadership, communication, and negotiation skills.
• Financial acumen (pricing strategies, margin management, cost-to-serve).
• Willingness to travel 50%.

What We Offer

• Competitive compensation and performance-based bonus
• Comprehensive health, dental, and vision benefits
• 401(k) with company match
• Professional development opportunities, including Pragmatic training and leadership development
• A culture that values collaboration, innovation, and customer success

Success in the First 12 Months

Within the first year, the Group Sales Manager is expected to:

• CRM Adoption: Achieve 95% adoption of standardized CRM processes across all four brands, with full pipeline visibility and reporting accuracy.
• Dealer Network Performance: Launch and implement a dealer scorecard program, with measurable improvements in dealer engagement including quarterly reviews, training participation, and sales growth collaboration.
• Forecast Accuracy: Deliver quarterly sales forecasts with at least 90% accuracy on bookings, backlog, and revenue across the Sweeper & Safety portfolio.
• VOC Program: Establish a structured Voice of the Customer program (aligned to Pragmatic framework), producing actionable insights and influencing at least one major product roadmap decision.
• Team Development: Build a cohesive group sales team with clear KPIs, accountability, and professional development plans in place.

Join us in driving growth and innovation across Schwarze, ODB, Nitehawk, and Royal.
If you’re a strategic sales leader ready to unify group-wide sales efforts and influence product direction, we’d love to hear from you.