What are the responsibilities and job description for the Marketing Manager position at Alamo Group?
Knowledge, Skills and Abilities (KSA’s):
- Ability to manage team members and carry out supervisory responsibilities in accordance with organization policies and applicable laws. To include training employees, planning, assisting, and directing work; appraising performance, performance management; addressing complaints and resolving problems.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Excellent communication and negotiating skills, both verbal and written. Good grammar usage and persuasive skills. Excellent customer service skills required.
- Able to plan, prioritize and organize own work schedule and that of subordinates/sales force.
- Strong overall business acumen as it relates to other functional disciplines i.e. Sales, Operations, Engineering, and Purchasing.
- Proficient in computer word process, publisher, photo-shop, power point and excel spreadsheet programs.
Education and Experience:
- Bachelor’s degree in Sales, Marketing or Business is required
- Minimum 3-5 years previous marketing experience required
- Previous supervisory and/or management experience preferred
- Previous use of a CRM required.
- Previous experience with marketing analytics
- SEO and SEM experience
Working Conditions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
While performing the duties of this job, there will be extensive road travel between dealerships. Must be able to sit, stand and walk for long periods of time. Must be able to lift up to 50 pounds.
Qualifications:
Bush Hog, RhinoAg, and Dixie Chopper are among the most recognized and successful brands in the Agricultural and Outdoor Power Equipment Market. Under direction from the Director of Sales & Marketing, the Marketing Manager accepts responsibility for the promotion of all Bush Hog, RhinoAg and Dixie Chopper products as well as the brand. This individual helps to develop the strategic marketing campaigns aligned with the objectives of the sales department. This individual with the help of the Marketing assistant must develop, build, design and maintain all marketing material to support sales including print, mail, videos, photographs, radio, publications, social media, and trade shows. Must implement all aspects of digital and social marketing that is relevant to our business and that will promote sales and help develop and strengthen the brand. Responsible for managing a Customer Relationship Management System (CRM). Responsible for all trademarks, logo designs, and legal requirements associated with those as it relates to advertising. Home base for this position is Selma, AL.
Core Competencies for this position include:
- Leading Change/Change Management
- Leading People/Teamwork
- Communication
- Business Acumen
- Results Driven
Essential Functions of the Job:
- Develops and recommends marketing campaigns for new and existing products. Will work cross functionally with Sales and Product support to effectively market new products. Will analyze markets by geographical areas to make sure we are targeting the right customers and dealers for a particular region.
- Recommends the appropriate trade shows, and organization meetings to attend. Manages the display of products and support literature/brochures for these events. Budgets, organizes and facilitates product launch and dealer meetings. Supplies cost effective marketing materials, giveaways and branding materials.
- Plans and conducts periodic marketing meetings for the purpose of educating, and training on new developing marketing techniques and avenues. Conducts and participates in customer meetings, trade shows, and sales meetings.
- Designs, maintains and updates website to be current, easy to use/ navigate using up-to-date technology. Incorporates all areas of social and digital marketing relevant to drive sales and grow the brand.
- Assists in the preparation of advertising and sales promotion programs. Aides in the development of product videos and photographs to be used by marketing and sales. Designs and develops all product sales support literature.
- Travels when necessary to support product and sales staff.
- Requires up to 20% travel.