What are the responsibilities and job description for the Social Media Content Creator position at Alabaster?
Alabaster is one of the most exciting and fast-growing companies in faith-based publishing today. Founded in Los Angeles, we create beautiful and compelling Christian products — integrating thoughtful design, theological depth, and cultural relevance to help people engage with faith in meaningful ways.
As Social Media Content Creator, you'll be responsible for creating engaging, high-performing content that captures both the lifestyle and products of Alabaster. You'll film behind-the-scenes moments in the office, create day-in-the-life content, showcase our products in use, and make short-form videos that both inspire and sell — whether it's for organic engagement, TikTok Shop, or paid ads. This is a fast-moving, highly creative role for someone who's equal parts creator, storyteller, and strategist.
Key Responsibilities
As Social Media Content Creator, you'll be responsible for creating engaging, high-performing content that captures both the lifestyle and products of Alabaster. You'll film behind-the-scenes moments in the office, create day-in-the-life content, showcase our products in use, and make short-form videos that both inspire and sell — whether it's for organic engagement, TikTok Shop, or paid ads. This is a fast-moving, highly creative role for someone who's equal parts creator, storyteller, and strategist.
Key Responsibilities
- Serve as a visible, on-camera presence across Alabaster's TikTok and Instagram
- Film and produce short-form content (Reels/TikToks) focused on:
- Day in the life at Alabaster
- Behind the scenes with our team
- Lifestyle content featuring our books
- Product-focused videos that educate, entertain, and sell
- Create content that drives engagement and performance — optimized for use in TikTok Shop, Meta ads, and other growth channels
- Brainstorm and execute creative concepts tied to seasonal campaigns, launches, or current trends
- Write short-form scripts and captions with strong hooks, clear value, and product messaging
- Analyze content performance to improve future videos — using data to guide creative decisions
- Collaborate with our branding, performance, and affiliate teams to create cohesive campaigns and briefs
- Strong on-camera presence: You're confident, warm, and natural — and people genuinely enjoy watching you
- Skilled content producer: You can shoot, edit, and post engaging short-form content end-to-end, using just an iPhone and your instincts
- Product lifestyle storyteller: You know how to position a product organically while making it feel personal, aspirational, and relevant
- Experienced Creator: You understand how to create content that converts — not just for likes, but for sales
- Trend-aware culture-savvy: You're plugged into TikTok/IG trends and understand what makes people stop scrolling
- Collaborative teammate: You love brainstorming ideas, sharing what's working, and bringing others into your creative process
- Portfolio of TikToks/Reels you've made — especially product/lifestyle content
- Basic understanding of TikTok Shop, affiliate content, and paid creative strategy
- Comfortable with data — you can use engagement and conversion metrics to improve your next piece
- Bonus if you've worked in e-commerce, publishing, or Christian content before
- The expected salary range for this position is $75,000 to $85,000 per year, depending on experience
- Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us
- A 401(k) plan with a 3% salary contribution from us, enroll after six months
- Generous paid time off (PTO) and paid holidays
- Enjoy various stipends for work and wellness, and a generous 85% discount on company products
- A collaborative, mission-driven, and growth-oriented work environment
- Opportunity to directly impact the financial strategy of a rapidly growing e-commerce company
Salary : $75,000 - $85,000