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Regional Branch Director - South Alabama

Alabama Credit Union
Foley, AL Full Time
POSTED ON 12/3/2025 CLOSED ON 1/6/2026

What are the responsibilities and job description for the Regional Branch Director - South Alabama position at Alabama Credit Union?

Description:

Directly responsible for the management, coaching and growth of three or more full-service branches within a designated regional area. Lead subordinate managers to ensure overall operational effectiveness and support company strategic objectives. Strategically work with support team directors, regional branch directors and senior leadership to promote a culture of high performance and continuous improvement to ensure a commitment to excellent member service. Develop new business for the credit union using a strategic marketing plan to meet overall area development objectives. Serve as a coach and mentor to assigned branch managers, cultivating a team which exhibits exceptional leadership, communication, and operational skills.

Requirements:

This position exists to oversee the daily activities and is responsible for the results of the Foley, Loxley, and Fairhope branches in South Alabama through subordinate managers and/or supervisors to ensure overall operational effectives and results supporting company strategic objectives.

Responsibility:

Responsible for all growth, sales, operations, and member experience results within the assigned region.

Collaborate with support teams and senior management to develop and plan operational objectives, services and programs which will support the credit union Billion to Best initiative.

Coach managers to achieve branch assigned goals and have an excellent understanding of the impact the branch has on reaching strategic goals.

Visit assigned branches on a routine basis to observe operations and ensure regulatory policies are followed.

Make recommendations to reporting manager regarding operational process improvements including branch openings, closing, relocations or remodel needs.

Ensure Branch Operating Standards, Shared Value and Core Behaviors are top of mind and being observed. Ensure compliance and regulatory requirements are met including all credit union policies.

Lead and support branch managers to ensure efficient and optimal use of branch network to allocate staffing for superior member experience.

Provide routine coaching to direct reports. Ensure branch managers are completing routine coaching sessions with their team. Participate with branch managers to interview and select qualified new team members.

Evaluate employee performance, recommend promotions, transfers and salary adjustments; identify performance problems and take action to correct; makes recommendations for personnel actions, including terminations.

Promotes fun, recognition, and celebrations with members, team members, and managers in the network; create a passion for the purpose of Alabama Credit Union, both internally and externally.

Represent the credit union with a community organization and serve as a committee or board member as opportunities occur.

Coordinate with the marketing team to develop and implement plans to establish and sustain new business and improve competitive position within the market area.

Collaborate with branch manager to improve value partner relationships in the area.

Collaborate with branch manager to ensure credit union's participation and or/representation with community events.

Achieve 15 hours of paid community involvement activities per year.

Enhance knowledge and skill set by scheduling Talent Development learning sessions and engage assigned goals to strengthen performance.

Serve as a sponsor on community or special High-Performance Teams and/or Workgroups

Seek conference opportunities and embrace opportunities presented by management for higher level learning.

Have a through knowledge and understanding of governmental regulations for credit unions.

If you cannot handle stress, make tough decisions, effectively motivate employees, or manager multiple conflicting priorities, this may not be the job for you.

However, if you want the opportunity to drive the success of a branch and the personal success of the people in it, and thrive on helping people in your workplace and community, it may be the perfect opportunity to feel good about your career!

Experience: Five years to eight years of similar or related experience as a branch manager in a credit union or bank.

Education: (1) A two-year college degree, or (2) completion of a specialized certification or licensing, or (3) completion of specialized training courses conducted by vendors, or (4) job-specific skills acquired through an apprenticeship program.

Interpersonal Skills: A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and is usually of a personal or sensitive nature. Work may involve motivating, influencing, or training others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Physical Requirements: During the course of a normal workday, incumbents will sit, stand, walk, see, hear, reach, use gross and fine motor coordination for activities such as using standard office machines, using paper (to include counting cash, sorting and filing paper items, scanning, etc.) and occasionally lift and carry incidental items such as supplies.

Salary.com Estimation for Regional Branch Director - South Alabama in Foley, AL
$68,970 to $90,216
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