Director Marketing

Full-time, 40 hours/week

Day Shift

Onsite

Summary

The Director of Marketing oversees the marketing efforts for Akron Children's including brand, advertising, creative services to drive patient volume, enhance brand reputation and support business growth. This leadership role focuses on developing MarCom plans and tactics to meet organizational and service line objectives and goals.

Responsibilities

• Leads the development of MarCom plans to meet organizational objectives and priorities.
• Works with physicians liaisons and service line leaders to understand their needs and ensure MarCom plans and tactics respond to departmental objectives while remaining in alignment with brand and organizational goals.
• Leads and mentors service line strategists to establish service line MarCom objectives and goals and develop MarCom plans, tactics and reporting that aligns with departmental objectives and goals.
• Manages brand and leads all organizational branding efforts, including guidelines, policy and design.
• Partners with the sr. director of integrated marketing and communications and the director of digital marketing to ensure cross-team collaboration, optimized performance and quality outcomes.
• Provides leadership for staff, including teams in service line strategy and creative services to inspire a shared vision and alignment with organizational objectives and goals.
• Manages media planning and buying and creative services, including all vendors involved in such work.
• Stays abreast of industry best practices to optimize integrated MarCom outcomes, communicating insights and providing suggested improvements for positive change.
• Engage in budget planning and management to reach organizational objectives, maximize use of resources, and maintain expenditures
  
  

Other Information

Technical Expertise

• Strong marketing, interpersonal, writing and editing skills are required.
• Must possess technical knowledge and experience in emerging digital technologies
  
  

for advertising and marketing.

• Proficient with business use of social media tools, including but not limited to: blogs, microblogs, wikis, photo and video posting, social bookmarking, etc.
• Must be able to work on tight deadlines and have the organizational skills to manage multiple projects at once.
• Demonstrated ability to function in a fast-paced, high performance, team environment.
• Must be proficient in Microsoft Word, Excel, Access, PowerPoint, Photoshop, Adobe Pro, etc.
  
  

Education And Experience

• Bachelor's degree in public relations, communications, marketing or related field is required. Master's degree preferred.
• Years of relevant experience: Minimum 5 years of advertising and marketing and/or creative experience required.
• Years of experience supervising: Minimum 3 years is required.
• Corporate and/or healthcare sector experience preferred.
  
  

Full Time

FTE: 1.000000