What are the responsibilities and job description for the Marketing Manager IV: 26-01617 position at Akraya, Inc.?
Primary Skills: B2B Payments (Advanced), Go-to-market strategy (advanced), Product messaging (advanced), Sales enablement (advanced), Market research (intermediate), Data analysis (intermediate)
Duration: 6 Months (Possible Extension)
Contract Type: W2 Only
Location: San Francisco, CA ()
Pay Rate: $100-105/hr on W2
#LP
JOB SUMMARY:
This role is responsible for developing and executing go-to-market strategies for B2B payment solutions, focusing on customer acquisition and adoption. You will translate complex product features into compelling narratives and drive cross-functional alignment for successful product launches. The position requires a strategic thinker with a proven ability to leverage customer insights to inform product positioning and marketing campaigns.
JOB REQUIREMENTS:
- Drive comprehensive GTM strategies across the product lifecycle (0→1 launches through growth and maturity) based on customer insights and compelling value propositions
- Develop business cases, market sizing, and success metrics to inform prioritization and investment decisions
- Lead product launches and feature rollouts, ensuring cross-functional alignment, execution excellence, and consistency across all customer touch points
- Serve as the voice of the customer, with deep focus on SMBs and accountant personas
- Build and maintain a robust learning agenda leveraging qualitative and quantitative research
- Translate insights into actionable recommendations for product, sales, and channel teams
- Develop differentiated value propositions, positioning, and messaging by simplifying complex payments and financial workflows into clear, benefit-driven narratives
- Build scalable sales and accountant enablement assets (educational content, pitch decks, objection handling, competitive battlecards, ROI narratives); define and optimize solution-selling frameworks
- Partner with channel marketing to build integrated campaigns across acquisition, and lifecycle, and sales channels
- Define and track key business metrics (adoption, engagement, revenue, retention), track funnel performance, and identify optimization opportunities based on performance data
- Develop learning agendas, define campaign objectives, KPIs, and measurement frameworks
- Analyze GTM and campaign performance to generate insights and inform future strategy
- 7 years of experience in product marketing, preferably in B2B SaaS, fintech, or payments
- Proven track record of owning and executing successful GTM strategies
- Strong experience partnering with sales teams and driving revenue outcomes
- Demonstrated ability to translate customer insights into impactful positioning and campaigns
- Exceptional communication and storytelling skills; executive level written communication
- MBA or equivalent business experience
- Strategic thinking paired with strong execution
- Strong analytical skills: Data-driven decision-making and analytical rigor
- Cross-functional leadership and influence without authority
- Ability to thrive in ambiguity and fast-paced environments
- Experience in B2B SaaS, fintech, or payments is highly preferred.
ABOUT AKRAYA
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Salary : $100 - $105