Director of Product Marketing

Akkodis is seeking a Director - Product Marketing - Health & Benefits direct job with a client in Boston, MA. Must hold a Bachelor's degree to be considered. You will lead the GTM strategy across our HSA, FSA, COBRA, lifestyle, and emerging benefits products. This is a strategic leadership role for a marketer who can turn complexity into clarity, coach a high-performing team, and bring AI-powered insights into every stage of the marketing lifecycle.

Rate Range: $165/k. to $220/k. The rate may be negotiable based on experience, education, geographic location, and other factors.

Director - Product Marketing - Health & Benefits job responsibilities include:

• Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio—tailored to employers, brokers, partners, and account holders.
• Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products.
• Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption.
• Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments.
• Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market.
• Define key marketing KPIs and build the systems to measure, report, and act on what’s working—and what’s not.

Desired Qualifications:

• Bachelor's degree is required.
• Minimum 10 years related experience.
• Experience in B2B or B2B2C product marketing is required.
• Health & Benefits experience is required.
• Command & understanding of tech and ability to translate that into simple messaging and GTM Strategy
• Collaboration and strategic partnering with the sales team
• Mastery of customer segmentation, value proposition design, and field enablement—across both direct and partner channels.

If you are interested in this role, then please click APPLY NOW. For other opportunities available at Akkodis, or any questions, feel free to contact me at 585-490-8656 or gina.manioci@akkodis.com.

Equal Opportunity Employer/Veterans/Disabled

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

· The California Fair Chance Act

· Los Angeles City Fair Chance Ordinance

· Los Angeles County Fair Chance Ordinance for Employers

· San Francisco Fair Chance Ordinance