Commercial Director

Commercial Director

AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. 

We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations like the Harlem Globetrotters. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. 

AKA NYC seeks a commercially minded leader who combines strategic vision with executional excellence. The ideal candidate thinks like a producer, acts as a business partner, and leads with entrepreneurial drive. They thrive in complexity, enjoy solving commercial challenges, and maintain a relentless focus on audience growth, revenue generation, and sustainable success. Above all, they bring energy, vision, and leadership to help our clients — and AKA — achieve extraordinary results.

WHAT YOU’LL DO:

• Lead commercial strategy for key accounts, aligning marketing, pricing, and sales activity with revenue goals.
• Develop and manage forecasts, pricing models, and sales strategies that deliver measurable results.
• Oversee audience segmentation, ticketing, and revenue management to maximize occupancy and average ticket price.
• Use data and insights to identify growth opportunities and guide strategic decisions.
• Serve as a trusted commercial advisor to senior stakeholders and agency leaders.
• Inspire and mentor teams, fostering commercial acumen and a culture of curiosity and accountability.

• 6-8 years of experience in commercial strategy, revenue management, or marketing leadership, ideally within live entertainment, media, and/or entertainment sectors.
• Proven success in building and executing commercial strategies for major ticketed events or theatrical productions. 
• Strong financial acumen with experience developing revenue models, forecasts, and pricing strategies.
• Deep understanding of marketing effectiveness, audience segmentation, and media ROI. 
• Excellent communication and presentation skills, with confidence engaging C-suite stakeholders. 
• Experience leading cross-functional teams and influencing at senior levels. 
• Entrepreneurial mindset with a passion for driving growth and delivering measurable results. 
• Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories

WHAT WE OFFER:

The salary range for this position in New York, NY is $100,000 to $130,000 per year.
The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and years of experience. A discretionary bonus may be provided as part of the total compensation package.

AKA also offers a comprehensive benefits package designed to support your well-being, growth, and balance, including:

• Comprehensive healthcare & dental – 100% employer-paid for employees
• Generous PTO policy, plus ½-day Summer Fridays to make the most of sunny days
• Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
• Continuous growth & learning – annual Training & Development fund to sharpen your skills
• Financial wellness perks – student loan repayment or tuition assistance based on tenure
• Paid parental leave – up to 12 weeks to support growing families
• Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
• A pet-friendly office – because great ideas come with great company

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. 

Sound like a good fit? We’d love to hear from you! Please apply through our website. No phone calls or walk-ins, please.

Salary : $100,000 - $130,000