What are the responsibilities and job description for the Demand Generation Specialist position at AJAIA?
We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels.
This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness.
The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms.
We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling.
Primary Responsibilities- Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product
- Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent
- Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions
- Drive measurable, low-cost leads that convert, not vanity traffic
- Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords
- Likely start on the Nao Medical account to prove competence, then scale to Ajaia
- 3 years hands-on Google Ads experience (certification is a baseline, not proof of skill)
- Agency background managing multiple client accounts preferred; these tend to be the stronger doers
- Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy
- Fluent English
- Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India)
- Verifiable references: live client sites or campaigns we can independently screen
- A doer who runs with the work; comfortable using AI in the workflow
- Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager
- Competitive base salary performance incentives
- Professional development opportunities
- Paid time off (PTO)