What are the responsibilities and job description for the Principal Engineer/ Salesforce Architect Marketing Cloud & Data Cloud position at AIT Global, Inc.?
Job Title: Principal Engineer/ Salesforce Architect Marketing Cloud & Data Cloud
Location: Atlanta, GA
Location: Atlanta, GA
Role Overview:
We are seeking an experienced Salesforce Architect with deep expertise in Salesforce Marketing Cloud and Salesforce Data Cloud to lead end-to-end architecture, design, and implementation of scalable, data-driven customer engagement solutions. The ideal candidate will drive solution strategy, integration design, data modeling, and governance while collaborating with business and technical stakeholders.
Architecture & Design:
- Define end-to-end architecture for Salesforce Marketing Cloud and Data Cloud solutions.
- Design scalable, secure, and high-performing solutions aligned with enterprise architecture standards.
- Lead technical solution design workshops and translate business requirements into architecture blueprints.
- Establish data architecture, identity resolution strategy, and Customer 360 design using Data Cloud.
- Marketing Cloud Expertise
Architect solutions across:
- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Mobile Studio
- Personalization / Interaction Studio
- Design segmentation, personalization, and omni-channel engagement strategies.
- Implement triggered communications and real-time personalization use cases.
Data Cloud (CDP) Expertise:
- Design data ingestion pipelines (batch and real-time).
- Implement data harmonization, identity resolution, and unified customer profiles.
- Build calculated insights, segments, and activation strategies.
- Ensure governance, data quality, and compliance with GDPR / CCPA.
Integration & Technical Leadership:
- Architect integrations between Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Data Cloud, and external systems such as ERP, data warehouses, and APIs.
- Define API strategies (REST / SOAP) and middleware architecture (MuleSoft preferred).
- Guide development teams on best practices and technical standards.
- Conduct architecture reviews and ensure solution scalability.
Stakeholder Management:
- Collaborate with business leaders, marketing teams, and IT stakeholders.
- Provide technical leadership and mentorship to developers and consultants.
- Support pre-sales activities including solution estimation and proposal creation, where applicable.
Required Qualifications:
- 10 years of IT experience, with 5 years in Salesforce Architecture.
- Strong hands-on experience with:
- Salesforce Marketing Cloud
- Salesforce Data Cloud
- Deep understanding of:
- Customer data models
- Identity resolution
- Data governance
- Segmentation and campaign lifecycle
- Strong experience with API integrations and middleware tools.
- Strong knowledge of SQL and data modeling.
- Experience delivering enterprise-scale implementations.
Preferred Certifications:
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Developer
- Salesforce Data Cloud Consultant
- Salesforce Application / System Architect
- Salesforce Certified Technical Architect (good to have)
Soft Skills:
- Excellent communication and stakeholder management skills.
- Ability to translate business needs into technical architecture.
- Strong leadership and mentoring capabilities.
- Strong problem-solving and strategic thinking mindset.
Nice to Have:
- Experience with AI-driven personalization (Einstein features).
- Experience with analytics tools such as Tableau and CRM Analytics.
- Industry experience in Healthcare, Retail, Financial