Brand Strategy Manager

About Aisle

Aisle is building the AI-powered infrastructure for how brands connect with their brick-and-mortar shoppers. We're turning every in-store purchase into the start of a deeper customer relationship — and doing it with intelligence, automation, and scale.

Our platform enables CPG brands to influence in-store sales, collect zero-party data, and build loyalty — all while seamlessly integrating with the way consumers already shop. With AI and agents embedded across our workflows, Aisle doesn't just help brands track performance — we help them design, deploy, and optimize growth engines in real time.

We're first-to-market in this category and growing at breakneck speed: 600 brands and 3 million users in under two years. Our brands include some of the most beloved names in food, beverage, and wellness, and we're expanding fast.

We've gotten here thanks to a small but mighty team — resilient, resourceful, and fast-moving — and now we're looking for a Brand Strategy Manager who will be the linchpin between our brands and their success on Aisle. Unlike traditional "brand strategy" roles, this isn't about manual onboarding or account maintenance. This is about output and leverage: listening deeply, creating solutions, and harnessing AI to make our brands more successful every day.

Backed by Tier 1 VCs and industry leaders — including Jackson Square Ventures, Restive Ventures, General Catalyst, Boulder Food Group, and operators from FAANG, QuadPay, and top CPG brands — Aisle is positioned to be the default platform for in-store shopper engagement.

About the Role

At Aisle, our Brand Growth Partners aren't account managers. They're growth-minded partners who combine brand savvy, creativity, and smart tools (including AI) to help our brands succeed at retail. You'll be the pulse of the customer — listening deeply to their needs, then building and deploying solutions that drive measurable sales lift and retention. Whether that means creating AI-driven workflows, recommending campaign strategies, or spinning up lightweight products, your job is to make sure brands are selling way more with Aisle than without it.

This role is as much about being smart and fun as it is about helping brands grow. We want someone who can simplify complex problems on the fly, keep multiple projects humming at once, and use tools like AI to make every interaction with a brand team feel like time well spent.

What You'll Do

• Drive brand growth by ensuring campaigns increase sell-through and velocity in retail.
• Translate brand goals into clear sales outcomes powered by Aisle.
• Design and execute programs that demonstrably move units, and communicate wins back to the brand.
• Serve as a strategic seller: pushing brands to adopt Aisle deeper across their portfolio, expanding usage, and unlocking upsell opportunities.Manage a portfolio like a business owner: retention, expansion, and sales growth.

What Makes You Successful

• Growth-minded: You love helping brands win — turning challenges into campaigns that drive real results.
• Super smart: You're razor-sharp — a critical thinker who can cut through noise and simplify complex brand problems fast.
• Great hang: You're engaging, funny, and personable. People want to work with you because you make them feel great. It's not about what you say, it's about how you make them feel!
• Builder mindset: If you see a problem, you don't wait for a ticket — you create the fix.
• High-capacity operator: You thrive on juggling multiple priorities and can keep big projects moving without dropping the ball.
• Comfortable with new tools: Whether it's AI or another platform, you naturally use technology to work smarter and faster.

Qualifications

• 4 - 6 years experience working with brands, sales teams, or growth-focused roles in CPG, retail, or SaaS.
• Comfortable using tools (including AI) to work smarter, faster, and more creatively.
• Proven ability to manage multiple projects and priorities without losing quality.
• Exceptional communication skills — sharp, personable, and fun.
• Curiosity and adaptability — you thrive in fast-moving environments and love solving problems in new ways.
• A track record of driving measurable results (sales lift, adoption, or brand growth) is a strong plus.

What Success Looks Like

• Sales velocity: Brands on your roster see measurable lift in units sold.
• Revenue expansion: Brands expand programs (more SKUs, more campaigns) because of
• Retention Growth: You not only keep accounts, you grow them.
• Brand advocacy: Your brands become Aisle evangelists, willing to renew, expand, and refer.

Career Growth

• Build invaluable skills as one of the first AI-native operators in retail.
• Grow into leadership or specialization (vertical expertise, API integration, or new product development).
• Push yourself to the edge of AI adoption — this role will make you indispensable in the new AI-powered world.

Compensation & Benefits

• Competitive salary, equity opportunities, and full benefits.
• Flexible, remote-friendly work environment with a NY hub.

Why Join Aisle

• Build invaluable skills as one of the first operators shaping how brands grow at retail in the AI era.
• Grow into leadership or specialization — whether in vertical expertise, brand strategy, sales expansion, or product development.
• Develop a unique mix of brand, sales, and technology experience that will make you indispensable in the evolving world of retail and CPG.
• Be part of a fun-as-heck team building exciting AI in the most boring of all industries.