Growth and Marketing Manager (Brazil & LATAM)

This role would ideally be for Brazil based candidates, not closed to other LATAM countries if portuguese level is good.

About us:

Airtm is a financial-infrastructure company building the future of the online-work economy. We are on a mission to empower the world's growing number of Digital Entrepreneurs in the Global South, giving them the financial freedom to thrive.

The problem is clear: in emerging markets, accessing the dollar economy is difficult. Cross-border payments are slow, expensive, and often lose value to inflation. This limits the potential of millions of talented individuals.

Airtm’s solution is a swift and comprehensive financial platform that facilitates low-value cross-border payments and local cash-outs. As pioneers in stablecoin-payment infrastructure, Airtm has built the most advanced cross-border payment system available on the market.

As a company married to the world of online work, Airtm will go beyond payments to build the necessary infrastructure the online-work economy needs to thrive. We are fostering an entirely new economy, giving individuals, communities, and countries the tools to take control of their financial destinies. 

About the role:

The Growth and Marketing Manager for Brazil and RoW (rest of the world) will be a key driver of Airtm’s consumer growth in Brazil, focusing on acquisition, activation, and retention within ideal retail user groups. This role is highly hands-on and execution-focused, requiring a bridge between Marketing, Product, and Data teams to deliver measurable impact and accelerate sustainable growth in the assigned markets. The Manager will be focused on executing the strategy to map out the problems and needs of Ideal Customer Groups (ICG) into accessible solutions, and working with the Growth team on rollout plans to leverage these solutions. Portuguese &  English proficiency is required for this role. 

Key Responsibilities

Strategic Execution & Opportunity Identification

- Execute regional growth strategies aligned with the overall company strategy.

- Identify and prioritize growth opportunities specific to the Brazil market across acquisition, activation, retention, and monetization.

- Support the implementation and scaling of high-performing growth loops.

Product Marketing Support

- Support the execution of go-to-market strategies for new features and use cases in Brazil and RoW markets.

- Adapt global positioning, messaging, and pricing strategies to align with local user needs and market dynamics.

- Partner with the Product team to ensure market fit and adoption (aligned with ICG).

Performance Marketing & Lifecycle Management

- Execute acquisition campaigns through various channels (including supporting Paid media and local SEO initiatives).

- Identify and manage local Co-Marketing partnerships to drive regional growth.

- Manage and optimize the onboarding flow and lifecycle campaigns to increase LTV (focused on 1st transaction and localized retention strategies).

- Collaborate with data analytics to track acquisition and 1st transaction metrics to continually improve strategy.

- Manage local customer feedback loops and synthesize findings for the central team.

Market Research & Insights

- Conduct ongoing competitive analysis focused on the Brazil and RoW markets.

- Synthesize local user insights to inform regional adjustments to product, pricing, and marketing strategies.

- Assist in identifying new market/ICG opportunities.

Data-Driven Insights

- Contribute to weekly performance reviews and presentations on regional growth.

- Implement and run local experimentation frameworks to validate regional growth hypotheses.

- Conduct constant data analysis to identify regional growth opportunities.

Collaboration & Development

- Work closely with the central Growth, Product, and Marketing teams.

- Support cross-functional initiatives to drive regional success.

Qualifications

- 5 years of Growth / Product Marketing experience in fintech or payment solutions.

- Proven experience owning the full funnel: acquisition, activation, retention, monetization.

- Strong experimentation mindset: hypothesis, test, learn, iterate.

-Comfortable managing multiple countries in parallel.

- Fluent in Portuguese, English, Spanish is a plus.

Nice to Have

- Background in fintech, crypto, wallets, payments, cards, or remittances.

- Experience with lifecycle marketing (email, push, in-app).

- Experience with incentives, referral programs, or rewards.

- Experience scaling markets 0 → 1 or 1 → 10.