What are the responsibilities and job description for the SVP of Marketing position at airSlate?
oriented AI-first products for SMBs and midmarket. We need to more intentionally connect with our
ICPs, create demand and sharpen our solution positioning, as opposed to just scooping up
existing demand. This new marketing muscle needs to infuse both our digital and sales assist
motion across our entire portfolio of products.
About the Marketin team
The marketing team handles comprehensive 360º communication and comprises over 50 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million.
About the role
As a SVP of Marketing, you'll own our entire marketing organization, serving all 4 BUs headed by their GMs, as well as the sales team. You'll inherit our center of excellence around SEM, SEO, affiliates and more generally
digital performance marketing. You'll build everything else that is still missing around the small
teams that have started exploring those functional areas: campaign and content strategy and
creation, b2b demand generation, proper email execution, etc. You'll also steer our marketing in the new
age of GAO, and together with our VP of Engineering and data teams you'll decide how to complete our martech infrastructure for the new needs, and build the new instrumentation and marketing analytics
required.
Continue to drive digital marketing performance, expanding from search to under-used channels — display, social, video, community, and more. Optimize our $50M marketing budget to improve overall ROI across all products in terms of CAC/LTV.
Build proper multichannel campaigns with supporting assets that convey the value of our products to our ICPs, rather than optimizing each channel in isolation on bottom-of-funnel metrics alone. You'll partner closely with each BU's product marketing managers to sharpen and bring their positioning to life in these campaigns.
Build and scale a real B2B demand-gen engine — lead gen, scoring, and routing — in partnership with sales, growing the small team already exploring this area today.
Raise the bar on content strategy and execution across every surface and channel, including web.
Build our martech stack in partnership with our VP of Engineering, making build-vs-buy calls that reserve first-party engineering capacity for our most uniquely proprietary needs.
Build the data instrumentation, reporting, and dashboards our new marketing campaigns and channels require, in partnership with the data team.
Act as a trusted partner to our GMs on GTM strategy, especially positioning, competitive differentiation, and ICP definition.
A seasoned marketing executive with 15–20 years of experience in SaaS.
A proven track record straddling self-serve digital execution and scaled, sales-assisted motion with large SMB/mid-market accounts (this role is not enterprise field marketing). Direct experience building and scaling B2B demand gen — lead gen, scoring, routing — in close partnership with sales is critical.
Hands-on: a "do it yourself until you delegate" builder. We expect the leader to develop much of this new muscle themselves, scrappily and with skinny teams, before scaling it.
AI-first, culturally — in how we work, the martech tools we use, and new AI-driven channels we can leverage, like GAO.
Strong cross-functional operator, comfortable working closely with sales and business units across a multi-brand portfolio.
Balanced strengths across execution and strategy, with a proven edge in positioning-led demand creation.
Fast, decisive, and willing to test and fail — while staying humble and low-ego. Comfortable with ambiguity, since you'll inherit a team that's still only half built out.
Affinity for SMBs, especially micro and small businesses.
Prior exposure to the document space is a plus.
Startup speed, will, and ownership — backed by a company with 100M users. You'll shape a new team and its success from near-scratch, with direct, indisputable business impact right as the company shifts to AI, and GM-level influence on GTM and positioning without full C-level bureaucracy.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.