What are the responsibilities and job description for the Idea Machine position at Airrack?
ABOUT AIRRACK
Airrack is a tight-knit team that pulls off ambitious, innovative YouTube videos that get millions of views. We’re creative, gritty, and passionate about making content no one else dares to. We work hard, have a great time doing it, and we’re always pushing to see how far digital storytelling can go!
THE ROLE
We’re on the hunt for an Idea Machine—a person who lives and breathes creativity, innovation, and viral storytelling. Your job is simple: come up with brilliant, high-impact video ideas that will set the internet on fire. This role is for the best of the best—people who thrive under pressure, think outside the box, and can generate truly original concepts at a rapid pace.
Key Responsibilities:
- Develop viral, high-concept video ideas that fit the Airrack brand
- Research trends and emerging content formats across YouTube and social media
- Collaborate with the Creative Director and production team to refine and execute ideas
- Generate pitch decks or short write-ups explaining your concepts
- Continuously refine and test creative brainstorming techniques to stay ahead of trends
- Present ideas concisely and convincingly, showing an understanding of audience engagement
What We’re Looking For:
- Someone obsessed with YouTube, viral content, and digital storytelling
- A natural-born ideator who can brainstorm endlessly and refine raw ideas into execution-ready concepts
- Deep understanding of YouTube algorithms, engagement metrics, and audience psychology
- Ability to think big—we want never-before-seen ideas, not recycled trends
- Strong communication skills and the ability to articulate creative concepts clearly
- Self-motivated, fast-thinking, and relentless in the pursuit of the next great idea
- Nice to Have:
- Experience in content creation, production, or social media strategy
- Background in storytelling, marketing, or advertising
- A strong personal network of creators or industry professionals
Salary: $80-90k DOE with performance bonuses available. Full health benefits offered as well.
Why Join Us?
- Be part of a groundbreaking team creating content that millions of viewers love.
- Opportunity to lead and innovate in a highly competitive digital media space.
- Competitive salary, benefits, and potential for growth within the organization.
How to apply
Watch this video to learn more: https://www.youtube.com/watch?v=y0ZLB4Iiuw4&feature=youtu.be
Salary : $80,000 - $90,000