What are the responsibilities and job description for the Channel Marketing Manager position at Airlock Digital?
Location: San Francisco, California
Who Are We?
About Airlock Digital
Airlock Digital is a global leader in application control and allowlisting. We seek to empower every organization to run only what they trust and operate free from malware and ransomware.
With rapid growth across Australia, North America, and EMEA. We are committed to our core values, respect, determination, and integrity. We support a diverse and expanding global customer base. At Airlock, we pride ourselves on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity.
What We Are Looking For
Airlock Digital is seeking a Channel Marketing Manager to build and scale our global Partner Marketing function from the ground up. Reporting to the VP of Marketing and working closely with the Global VP of Channel and Alliances, this role is critical to driving pipeline and revenue through our partner ecosystem. You will be responsible for developing the partner marketing strategy, frameworks, and programs that enable partners to generate demand, accelerate deals, and position Airlock Digital as a strategic cybersecurity partner. This is a highly collaborative, hands-on role for someone who thrives in building, executing, and optimizing partner-led growth in a startup environment
Key Responsibilities
Partner Marketing Strategy and Framework
We don’t think money is everything, but we know it is an important part of your decision to apply for a role. This position has a salary range of USD $136,000 - $170,000. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws.
At Airlock Digital we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, dental, and vision insurance – 401K Plan with 4% Company Match – Life and Disability Programs – Paid Parental Leave - Paid time off and Paid Holidays – Volunteer and Birthday Time off – Home Office Allowance
Our Commitment
We believe in supporting our team members both personally and professionally. Named one of the USA’s Greatest Places to Work in 2024 and 2025, we value flexibility, trust, and a work environment that empowers our team to do their best work.
We will be assessing applications as they come in, so we encourage you to send your resume through to us as soon as possible. All official job offers from our company are extended directly by our recruitment team and will be sent through an official BambooHR document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. No contact from recruitment agencies, thank you
Who Are We?
About Airlock Digital
Airlock Digital is a global leader in application control and allowlisting. We seek to empower every organization to run only what they trust and operate free from malware and ransomware.
With rapid growth across Australia, North America, and EMEA. We are committed to our core values, respect, determination, and integrity. We support a diverse and expanding global customer base. At Airlock, we pride ourselves on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity.
What We Are Looking For
Airlock Digital is seeking a Channel Marketing Manager to build and scale our global Partner Marketing function from the ground up. Reporting to the VP of Marketing and working closely with the Global VP of Channel and Alliances, this role is critical to driving pipeline and revenue through our partner ecosystem. You will be responsible for developing the partner marketing strategy, frameworks, and programs that enable partners to generate demand, accelerate deals, and position Airlock Digital as a strategic cybersecurity partner. This is a highly collaborative, hands-on role for someone who thrives in building, executing, and optimizing partner-led growth in a startup environment
Key Responsibilities
Partner Marketing Strategy and Framework
- Design and build Airlock Digital’s global Partner Marketing framework from scratch, aligned to overall marketing and channel growth objectives
- Define partner segmentation, engagement models, and go-to-market motions across different partner types (resellers, MSPs, technology alliances, etc.)
- Establish best practices, playbooks, and scalable processes for partner marketing execution
- Develop and manage channel enablement materials, campaigns, and programs that help partners effectively market, position, and sell Airlock Digital
- Create partner-ready assets including messaging, campaign kits, content, co-brandable materials, and sales enablement tools
- Support partner onboarding and ongoing enablement in collaboration with Channel Alliance Managers
- Run Partner SPIFs as needed to support growth channels and Partner optimization
- Plan, execute, and optimize global and regional partner marketing campaigns to drive pipeline and revenue through the channel
- Manage Marketing Development Funds (MDF), including strategy, guidelines, approvals, tracking, and ROI measurement
- Partner with channel teams to support joint webinars, events, digital campaigns, and field marketing activities
- Build and foster strong relationships with top partner marketing teams, acting as the primary marketing point of contact
- Collaborate closely with partners to co-create joint marketing plans that align to shared revenue goals
- Serve as a trusted advisor to partners on cybersecurity messaging, demand generation, and go-to-market strategy
- Work closely with Product Marketing, Demand Gen, Sales, and Channel teams to ensure alignment and execution excellence
- Track, measure, and report on partner marketing performance, pipeline contribution, and program ROI
- Continuously optimize partner marketing efforts based on data, partner feedback, and business priorities
- 5–8 years of B2B marketing experience, with significant focus on channel or partner marketing
- Experience in enterprise SaaS; cybersecurity experience strongly preferred
- Proven ability to build and scale partner marketing programs from the ground up
- Strong understanding of channel ecosystems and partner-led go-to-market models
- Experience managing MDF and measuring partner marketing ROI
- Excellent stakeholder management skills, with the ability to influence and collaborate across teams and partners globally
- Experience working with global partners across multiple regions
- Background supporting VARs, MSSPs, or strategic technology alliances
- Strong analytical mindset with comfort using data to drive decisions
We don’t think money is everything, but we know it is an important part of your decision to apply for a role. This position has a salary range of USD $136,000 - $170,000. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws.
At Airlock Digital we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, dental, and vision insurance – 401K Plan with 4% Company Match – Life and Disability Programs – Paid Parental Leave - Paid time off and Paid Holidays – Volunteer and Birthday Time off – Home Office Allowance
Our Commitment
We believe in supporting our team members both personally and professionally. Named one of the USA’s Greatest Places to Work in 2024 and 2025, we value flexibility, trust, and a work environment that empowers our team to do their best work.
We will be assessing applications as they come in, so we encourage you to send your resume through to us as soon as possible. All official job offers from our company are extended directly by our recruitment team and will be sent through an official BambooHR document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. No contact from recruitment agencies, thank you
Salary : $136,000 - $170,000