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Product Manager

AirLife
Grand Rapids, MI Full Time
POSTED ON 5/20/2026
AVAILABLE BEFORE 6/18/2026
Company Description

At AirLife, we are dedicated to improving the quality of every breath. Excellence with Every Breath is not just a tag line, but the way we work and take care of our customers. With a mindset to evolve, innovate, and grow, we are a premier manufacturer of the highest-quality and market-leading breathing consumables. This growth philosophy has positioned us to increase our global footprint and business reach, impacting even more people around the world. Our expanding family of the most trusted brands offers a product portfolio that spans the continuum of care from first responder to home care, with safety, patient comfort, and clinical performance in mind. Collective expertise allows us to provide quality products and experiences to our patients, customers, and our people. Our values of Customer first, Differentiate with our People, Bias for Action, Continuous Improvement and Accountability define who we are and how we work. Join us!

Position Summary

As a Product Manager at AirLife, you will own and direct the strategy, planning, and execution of all marketing and product activities within your assigned portfolio. You will compile and conduct research on global product requirements and identify enhancements to current features and functionality based on customer feedback and opportunities to optimize cost and fulfillment.

You will be responsible for managing the full product lifecycle from concept through commercialization by driving product positioning, pricing, forecasting, promotional planning, and future development initiatives. Partnering closely with engineering, design, supply chain, and key customers, you will translate clinical and business needs into actionable product specifications and lead successful product introductions and updates.

Position Qualifications

Knowledge, Skills, & Abilities:

  • Marketing/product management experience essential (added with medical device sales is a plus).
  • Excellent Public speaking and presentation skills are essential.
  • Computerproficiencyin all Microsoft office applications.

Level Of Experience

  • 3-5 years sales and/or Product Management experience in consumable medical devices.
  • Respiratory experienceis a majorplus.

Level Of Education

  • Bachelor’s degree in Marketing, Business, or related fieldrequired. 

Travel

  • 30% .

Essential Duties And Responsibilities

  • Leads market analysis and strategy development to define the long-term vision and roadmap for assigned product lines, based on clinical insights, competitive intelligence, and emerging trends.
  • Drives cross-functional collaboration with sales, engineering, operations, regulatory, and marketing to develop product definitions and specifications that align with customer needs and business goals.
  • Owns competitive and market analysis, developing positioning strategies and recommendations to strengthenAirLife’smarket leadership.
  • Builds andmaintainsstrategic relationships with key customers, clinicians, and distribution partners toidentifyopportunities for product innovation and partnership.
  • Provides subject matterexpertiseacross the organization, leading technical and commercial training to enable sales, marketing, and clinical support teams.
  • Defines and manages pricing, forecasting, and go-to-market strategies,establishingbusiness cases, growth targets, and phase-out plans for mature products.
  • Overseesall stages of the product lifecycle, ensuring that customer requirements, clinical needs, and regulatory standards are met from concept through commercialization.
  • Plans and executes promotional activities, including product launches, press outreach, trade shows, and customer education programs to drive adoption and revenue growth.
  • Drivestrategy, profitability, and innovation forAirLife’sproduct portfolio, while mentoring others and shaping cross-functional priorities.

Other Responsibilities

  • Uphold and embodyAirLife’svalues in all aspects of work.
  • Demonstrate accuracy and thoroughness in daily work; look for ways to improve and promote quality & safety.
  • Inspire the trust of others; treat people with respect and dignity and embrace the value of diversity.
  • Use time efficiently; perform job accurately, thoroughly, and conserve Company resources to improve profits.
  • Contribute to building andmaintaininga positive team environment.
  • Assureall policies and guidelines are implemented and followed.

QUALITY POLICY

At AirLife, Quality is our promise. It is our commitment to customer satisfaction and our dedication to product excellence in an evolving global healthcare market. This promise is kept through a continuously improving and effective Quality Management System and compliance to Regulatory Requirements.

DEIA STATEMENT

At AirLife, we are committed to building a diverse workforce and an inclusive workplace that reflects the communities and customers we serve. We believe our philosophy on Diversity, Equity, Inclusion, and Advancement (DEIA) encourages excellence and equips us to serve an evolving global marketplace.

Please note: The responsibilities outlined above are not exhaustive and may evolve over time. The role holder may be required to undertake additional duties as reasonably expected to meet the needs of the company.

Salary.com Estimation for Product Manager in Grand Rapids, MI
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