What are the responsibilities and job description for the Product Marketing Intern position at Air Lift Company?
Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture
Position Summary
The Product Marketing Intern will support the evaluation and optimization of the company’s core product portfolio. This role will focus on structured analysis to identify opportunities related to product quality, growth potential, and margin improvement. The intern will work within an established analytical framework and collaborate closely with Product Marketing and cross-functional teams to translate insights into actionable recommendations. This position provides hands-on exposure to product strategy, pricing, competitive landscape and lifecycle management while contributing directly to ongoing business initiatives.
Key Responsibilities
- Analyze core product lines using an established evaluation framework to identify:
- Quality improvement opportunities
- Growth opportunities, including missing features, product gaps, and pricing tiers
- Margin challenges related to cost structure and positioning
- Compile and organize product, competitive, and market data to support analysis
- Assist in identifying feature and pricing opportunities aligned with channel and customer needs
- Support product portfolio reviews and product lifecycle discussions
- Develop summary reports and presentations outlining findings and recommendations
- Collaborate with Marketing, Sales, Engineering, and Operations to validate insights
- Maintain documentation and ensure consistency across product analyses
Learning Objectives
- Gain practical experience in product marketing and portfolio strategy • Develop analytical skills related to pricing, margin, and product positioning • Understand cross-functional product development and commercialization processes • Learn structured product evaluation methodologies used in strategic decision making
Qualifications
- Pursuing a Bachelor’s degree in Marketing or Business or related field
- Strong analytical and problem-solving skills
- Comfortable working with spreadsheets and organizing large data sets
- Ability to synthesize information into clear insights and recommendations
- Strong written and verbal communication skills
- Interest in automotive, manufacturing, or technical products preferred
Supervision & Development
- Day-to-day supervision and mentorship provided by the Product Marketing Manager
- Strategic guidance and oversight provided by Marketing leadership
- Opportunity to gain early leadership exposure through structured project ownership and regular feedback
Success Measures
- Completion of assigned product analyses within the established framework
- Quality and clarity of insights and recommendations
- Contribution to identified opportunities impacting product growth, quality improvement, or margin performance
- Effective collaboration with cross-functional stakeholders